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SEM & PPC

Bold Business offers a range of SEM services to help your business make sense of paid search advertising. From keyword optimization to bidding strategies to ad creation, we take the confusion out of re-marketing campaigns to deliver an efficient plan customized to your goals.

Search Engine Marketing or SEM is a sponsored search advertising practice that place your site at the top of the search engine results page (SERP). This paid search advertising increases your brand’s visibility, with dedicated above-the-fold-space for your ads both on SERP and on whatever websites your visitors navigate to, making it one of the most ideal tools when it comes to internet marketing.

search engine marketing on a tablet
SEM Optimization Services

Don’t know where to start? Here are a variety of SEM services Bold Business can help with:

  • Keyword targeting & management: Bold Business helps you find the right keywords to reach your target customers and grow your business. To do this, Bold Business creates a budget strategy based on your goals, whether it’s to increase conversions, augment impressions, or drive brand awareness. Your customized strategy will include short, long-tailed, variations, and negative keyword lists that will refine your traffic and expand your audience reach.
  • Bid strategy & optimization: Optimally, your site should contain roughly 150 keywords expertly placed throughout your header, footer, SEO, and content. Once your initial budget strategy is created, Bold Business will manage your bids in order to maximize your goals and ROI. We factor in your audience’s demographics and online behavior in order to refine each unique search.
  • Conversion tracking & analytics: In order to optimize your bidding strategy, we collect data on your customers’ behavior, including their conversions, when they abandon their cart, what search terms they used to find your site, and their click behavior once they got there. This information is vital to keyword bid adjustments, fine-tuning the appearance of your ads, and re-engaging past customers with ad re-marketing.
  • Ad creation and optimization: Bold Business’s team of graphic designers, animators, and marketing experts create cutting edge ads using high-resolution images and videos to tell your brand’s story. Each ad will be created in multiple versions of size, text amount, and image to compose ad tests that will determine their best-performing elements. Ads are then updated accordingly, placing only your freshest and best content in front of customers at the right time.
  • Adwords software training: Google is typically the gold standard when it comes to SEM, and therefore, Bold Business will train you on how to track and analyze your Adwords campaign. This includes pulling your site’s Google Analytics into your Adwords dashboard for deeper insights.
  • Landing page optimization: Bold Business will help you understand your user’s landing page experience and how well your website meets their expectations after clicking on your ads. Their experience affects your Ad Rank, and therefore your PPC and position in the ad auction; if your customer has a poor user experience on your website, your ads may not place frequently, or even at all. Bold Business checks your landing page experience, ensuring easy, fast navigation on all devices including mobile, desktop, and tablet.

Our experts can show you performance metrics of our PPC campaigns and other SEM capabilities. Bold Business strives to stay at the forefront of Ad platforms and other trends in PPC to consistently give you the most current capabilities the market has to offer.