Bold Business Logo

Retro Technology: Can We Still Have Nokia On The Future?

A new wave of retro technology is revolutionizing the market place.

The return of the classic Nokia 3310 cell phone has hit home the importance of such a craze. Not only is Nokia jumping on the nostalgia bandwagon but so are vinyl turntable makers, the Freewrite typewriter, Polaroid instant cameras, Casio watches, Atari games consoles, and lots more.

According to the theconversation.com, the revised Nokia 3310 will be a simple device that can only make phone calls, send SMS messages, and play the cult game of Snake, handing total control over to the user.


While, The Telegraph writes that the revised Freewrite typewriter is linked up to Wi-Fi, and can access programs like Dropbox and Google docs via a cloud. Meanwhile, Polaroid has relaunched its instant camera to incorporate upgraded technology with a retro technology look.

Retro Technology era is one option for the user to choose a most friendly device to use. Is this the reason why are leading tech firms moving away from providing customers with the latest smart technology?

Retro Technology

The market is big business, not only is the first generation jumping onboard but so are a new, young, and fresh audience looking for autonomy.

The Conversation conducted a study of discussions over eight years to determine why people turn to nostalgia tech, using LP-related forum Vinyl Engine as its subject, looking at why vinyl records have made such a comeback. They captured a total of 222,584 messages written by 193,779 members, comprising about 20 million words for their study.

“They are individuals who like to express a much higher degree of control and interaction than modern technologies would allow them. They are technically competent and sophisticated, and willing to spend quite a bit of money to enjoy using and interacting with the technology,” the conversation writes.

“They appreciate the essence of technology rather than just wanting something to get the job done. In other words, vinyl enthusiasts do not use the turntable technology in the conventional “application-centered” sense – that is, to listen to music. Rather, they use it in a “technology-centered” sense; they chose to use the technology for its own sake.”

“They appreciate the essence of a technology rather than just wanting something to get the job done”

It’s not just vinyl enthusiasts who are preferring this retro technology trend. As technology develops and as we move into a more autonomous world, people are looking for more control over themselves and their technology.

Research has found that retro technology user numbers are increasing, and are not much different from the original user’s tech companies targeted when launching their products in the first place.

“Original users formed a lucrative market segment because they are daring and risk-averse, have access to financial resources, and can deal with complexities embedded in technology,” and this new retro technology audience is the same.

If the rate in which current technological trends upgrade, the market is expected to witness more and more users turning to retro technology to allow themselves more control over what they do and how they organize their lives. As most people strive for smarter technology to do the work for them, there is most definitely a growing market for those looking for more human control and personal interaction.

Using Education Technology In Developing Countries

Increasing opportunities through education technology in developing countries is a noble program. However, the  bold concept of empowering underprivileged children by equipping them with the knowledge and skills to use technology present in more developed countries, needs to take into consideration cultural relevance and a true sensitivity to their environment.

“Never mind the shortage of internet bandwidth and devices; some schools lack even basic school supplies and reliable electricity”

Zaya Director for Growth Tulsi Parida is pushing for education technology that doesn’t ram technology down people’s throats. Parida is an Indian national who used to be based in New York City but came home in order to give back to the community. At Zaya, she is part of the company’s bigger mission to deliver digital educational resources to developing regions. However, they take into account the area’s needs, cultural background and economic realities.

 

Ed Surge.com reports: “As edtech moves into the developing world, there are new challenges when attempting to reach students in the lowest economic rungs. Never mind the shortage of internet bandwidth and devices; some schools lack even basic school supplies and reliable electricity.”

“A cultural approach to learning is one of those places where alignment is key”

In 2005, a bold initiative was launched by MIT professor Nicholas Negroponte. The “one laptop per child” program gathered $100 to provide the world’s poorest children with a laptop as well as the opportunity to learn how to use it. The project received significant press as well as support from Google, the UNDP, and eBay. The drive was able to come up with 2.5 million laptops, but still ended up a failure because of its “Western-centric” belief that technology is the only answer to each country’s social ills.

Tech giant Google recently allotted $50 million for an edtech project that will reach out to students in depressed communities. However, it is said that culturally-relevant technology works best in areas such as low-income Indian slums. “This allows learning to become well-aligned to the specific context in which it is being used, explained Stanford doctoral student Molly Zielezinski. She added that: “A cultural approach to learning is one of those places where alignment is key.”

Improving education with technologyZielezinski, together with Professor Linda Darling-Hammond, wrote papers on the positive effects of technology for underserved students. They looked at findings highlighting  one-to-one access to devices, the presence of high speed internet, as well as the right combination of teachers and technology.

Parida, for her part, notes that companies like Zaya are ahead of foreign education technology companies primarily because they know what the country’s children need. One of their pioneering edtech products is the ClassCloud. It is an impressive server that uses local intranet to send content to the students’ tablets. It is able to beam and send various learning modules, including videos to classroom even without being connected to the internet.

Parida’s company is able to develop innovations such as these because they understand that low income schools often don’t have internet access and one tablet or laptop for each student.

In order to make education technology in developing countries accessible to the poorest of the poor, Western thinkers should adapt the bold but very real idea that technology is not a “One-size fits all approach”. There are different factors and situations which should be taken into account, including the environment where kids learn.

Is Big Wind Bad Wind?

There is no idea so benevolent and wonderful that it can’t be turned into an ugly mess by the U.S. government. Wind power, aka Big Wind, is an almost picture-perfect example of how government and crony capitalism can trash a perfectly legitimate industry. After all, it is quite a bold task to take a technology that is hundreds of years of old, call it new, and totally screw it up.

Wind energy as inefficient energy sourceThink about it, wind power isn’t new. Remember all those lovely paintings of the Dutch countryside, with cute little windmills dotted in a charming pastoral setting? Of course they weren’t as efficient as modern windmills, but they managed to avoid the NIMBY effect by not being ghastly either. On top of that, they co-existed with the local wildlife instead of killing birds.

The giant conglomerates behind Big Wind, General Electric, Iberdrola, Siemens, and E.on, to name a few, seem fixated on building wind farms in the most offensive way possible. In this world, wind farms must be huge, monotonous, and overwhelming. And for one reason or another, the corporate wind farm players can’t build these giant wind farms in the middle of nowhere, where they would not bother anyone. No, wind farms tend to get placed right on top of rural American towns. The same ones that have been struggling with the giant boot of government regulation for decades.

That is creating a heck of a backlash all across the U.S. and even in Europe. Maine is severely restricting wind farms and Vermont is banning them. Both states rely on tourism and they claim that, surprise surprise…tourist don’t want to vacation under a turbine.

Even rural America which has been in decline for decades doesn’t want Big Wind in their backyard. And that is the real surprise. You would think that depressed communities would be lining up to supply “green” energy to the entire nation. But more towns, counties and states are banning wind farms rather than inviting them in. The question is why?

Big Wind is About Big Subsidies

The ugly truth of the matter is that wind farms are built where nobody wants them, in a manner that isn’t even efficient, because it is about subsidies. Big Wind has become a giant pig trough for a handful of huge international corporations. These companies are big enough that they can shake the government money tree, and shake they have. Big Wind isn’t designed to create energy where and when it is needed, it is designed to capture subsidies.

After all, walk around any boat marina, and you will see windmills on many boats. They don’t create an eyesore or a noise problem. They just spin away, recharging batteries. There is no reason why homes and businesses in rural communities could not take advantage of the same technology and enjoy clean cheap power. Call it Small Wind. A windmill or two is hardly an eyesore.

Inefficient wind powerBut that isn’t how Big Wind operates. The places where they put the farms are almost never the beneficiaries of that energy. They are just the victims who get stuck with miles of giant turbines and electrical towers strung from here to the ends of the earth. The communities that are chosen by Big Wind to house their pork barrel projects don’t derive any benefit or tax subsidies, so they rightfully object to being saddled with the cost.

Of course, they get to pay anyway. The subsidies alone for wind power often exceed the entire price of generating electricity with clean fuels like natural gas. The largest companies in Big Wind received $176 billion in subsidies. It’s corporate welfare on a grand scale. And it is paid by the public for purely private gain.

Those subsidies are paid on a megawatt generated basis. So Big Wind has an incentive to produce as much energy as possible rather than what is needed in a particular region. It has a tremendously distorting effect on energy markets in general.

Germany, the reigning king of Big Wind, has had periods recently when their coal-fired plants charged negative rates. This is due to two factors, Germany has a law that renewable energy must be used before fossil fuel energy in their grid. If the wind and solar are producing at full capacity, the fossil fuel plants can’t sell their energy at all. Yet, because huge energy facilities cannot be turned off and on easily, they keep generating anyway. The result has been that while Germany produces almost half of their energy from renewables, they haven’t been able to close a single coal-fired power plant, because they need them when the sun doesn’t shine and the wind doesn’t blow. They haven’t been able to reduce their carbon footprint at all. The problem has become severe enough that Germany changed policy in 2016 and is dropping all subsidies for wind.

DOE Plans for Wind to Account for 20% of Power by 2030

Even though Big Wind has become the poster child for NIMBY projects and corporate welfare, the U.S. government intends to double down on it. There has never been an idea so unattractive that the corporate welfare queens can’t find a way to sell it to their pals in Congress.

Big wind mills kill birds and bats
Big wind kills a significant number of birds and bats every year. Including protected and endangered birds. Windmills are the number one killer of bats worldwide.

As Robert Bryce of the Manhattan Institute points out in the accompanying video interview, there are plenty of problems with Big Wind. One of the biggest is the amount of land that Big Wind requires. Bryce calculates that Big Wind takes 700 times as much land as a typical fracking operation when one compares the two energy sources watt per watt.

All of this is unfortunate, because there is no reason why wind should not be a viable piece of our domestic energy mix. It has a place. But, that place is being distorted with massive government give-aways that don’t encourage smart and practical wind energy. Instead it is all about big, bigger biggest. This imposes a heavy cost on the environment and the communities that are forced to live in a field of turbines.

How can we help?