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The 18 Most Influential Women in Tech

While largely still considered a man’s world, women are beginning to break into the tech sector. Reportedly, women hold 24% of computer science jobs but only 11% of executive positions in Silicon Valley. Female techpreneurs still have a long way to go in pursuit of parity and equality with their male counterparts, but breaking stereotypes is in itself a bold move. Learn how these women are making bold impacts on society.

Here are the 18 Most Influential Women in Technology Today:

These are women who are at the forefront of the tech revolution. They are keeping businesses profitable and ensuring that bold ideas and innovations are realized within a short period of time.

Lyft Outhustling Uber by Doubling Market Share

Lyft recently reported their 2017 financial and operational figures which showed significant growth over 2016. Its performance showed a marked increase signifying growth to rival that of industry leader Uber. The ride-sharing company almost doubled their market share from 10% to 19%, solidifying their position as the second largest ride-sharing company behind Uber.

Uber had an 81% market share even with the various problems and issues it faced. Lyft also had a 130% increase in number of rides from the previous year, with 375.5 million rides. This is attributed to them doubling their number of drivers, as well as opening other markets.

Stiff Competition

Contributing to the growth of Lyft was their first foray into the international market as they started offering rides in Toronto, Canada. Overall, Lyft has 1.4 million drivers located in all 50 states, and Toronto. Uber has only 750,000 drivers in the US. Outside of the US, where Lyft has no presence, Uber has 2.25 million drivers in 78 countries with 4 billion trips. Lyft’s Toronto presence is being interpreted as a test of whether they can deploy their services abroad. If Toronto proves successful, expect Lyft to increase their foreign presence.

Lyft and Uber Drivers in The U.S

Lyft’s growth is phenomenal nonetheless. It projects financial growth at more than 100% for the first quarter of 2018. This will be the 20th consecutive quarter that Lyft’s revenues grew more than 100% every quarter. It had a 168% growth in the fourth quarter of 2017, which was almost three times the growth of Uber. Uber earned more in actual dollars with $2.2 billion revenue in the fourth quarter of last year. In comparison, Lyft earned $1 billion for the whole of 2017.

The company is committed to continuing its blistering pace if it can. It aims to provide more than 10 million rides a week, which would increase their annual number of rides by almost 40%. Lyft achieved its growth not just by increasing drivers, but also by good fiscal management. It plans to continue cutting marketing and sales costs.

In terms of market reach, Lyft will push to compete against Uber and other ride sharing startups. The ride sharing market has carved up the market to the detriment of traditional players. In 2015, rental cars accounted for half of the business travel by ground transportation. Nowadays, rental cars account for only 23%, taxis at 6%, and Lyft and Uber accounting for a combined 71%.

The Next Wave of Ride Sharing

The next phase of the ride-sharing competition seems to be the use of autonomous vehicles. Waymo, an Alphabet company, already has approval for a driverless ride-hailing service in Phoenix, AZ. Uber is still in the research and development stage of their autonomous vehicle use. In line with this, they formed a group specifically to developing an autonomous driving vehicle. In contrast, Lyft is working with NuTonomy in using self-driving vehicles. One of the advantages of the use of an autonomous vehicle is that there is no salary or driver share in earnings.

Lyft is approaching ride-sharing from another angle. They are experimenting the use of a subscription mode of payment. This would be an easier and cheaper way for ride-sharing customers. Other ride-sharing companies have started using e-wallets for their ride-sharing apps. This is a convenience for riders, and if used with a subscription model would lead to more savings for customers.

Nintendo Regains Momentum in Video Gaming Scene

Nintendo started its operations in 1889. The Japanese multinational video gaming company experienced a fair share of hits and misses with its console products. One major bump that the Kyoto-based giant suffered from was its Wii U console; but because of continuous efforts made by the company’s developers, Nintendo was able to get back on its feet.

Taking Notes and Moving Forward

Nintendo expected consumers to embrace Wii U. Creators say it was a promising successor to Wii that has marketed a record-breaking 100 million units throughout its whole existence. However, unlike the original console, Wii U had a different story. It failed to impress the crowd when it debuted in 2012. Wii U only sold less than 15 million units around the globe.

According to experts, Wii U does not have a clear description of what it is and what it wants. From the moment it was presented at the 2011 Electronic Entertainment Expo, Wii U already confused the spectators because of how it was designed. The follow-up device is a GamePad controller that has an exceptional motion-sensitive screen pad.

Rhodri Broadbent, a veteran developer at Dakko Dakko, said, “The fact that Wii U did not come bundled with a Wii Remote was really disappointing to me. I felt that the identity of the Wii Remote was worth continuing and that combining the jump to HD visuals with the jump to ‘HD motion control’ of the ‘Wii Remote Plus’ would have been a smart play. In terms of marketing, the Wii Remote was iconic from the get-go, whereas the GamePad sadly did not really get to find its identity in either software or marketing. There were some truly excellent, best in class games released for Wii U, but very few of them gave life or character to the GamePad.”

The market revenue of Nintendo has then plummeted into the ground. The downfall forced the Japanese company to cease the production of the Wii U in late 2016. However, instead of giving up, Nintendo pulled it together and came up with a fresh new start.

The Kyoto-based company rose from the ashes and revived its image. In March of 2017, Nintendo was able to launch a new console called Switch, which aims to bring Nintendo back to its days of glory.

Despite being in its second year, the new hybrid gaming console is already generating more revenue and has defeated some of its predecessors. Switch made it possible for Nintendo to achieve an estimated revenue of $9.5 billion and its operating profit increased to $1.6 billion. Now, reports are suggesting that by March 2019, Nintendo could market more than 20 million units of Switch.

The following are the reasons why Switch became the fastest-selling console in the history of the United States:

  • Switch is cheaper and has a simpler hardware compared to Wii U and other competing consoles. It only costs $299, which is more affordable than PlayStation 4 and Xbox One that cost $399 and $499 respectively.
  • Switch is a flexible console suited for everyone. Gamers can play the hybrid device on a television and can be set into a dock.
  • Popular Nintendo games such as Super Mario: Odyssey, The Legend of Zelda: Breath of the Wild, Splatoon 2, and Mario Kart 8 are all included in Switch.
  • Switch has reputable video game developers like Ubisoft, EA, and Bethesda.

Sony And Microsoft Giving Nintendo a Run For Its Money

In an action video game, it is normal to have opponents – and for Nintendo, Sony and Microsoft are two of its top competitors. The Kyoto-based company cannot afford to pull another Wii U stunt if it does not want either Microsoft or Sony to steal the number one position.

Sony is a well-known multinational business from Tokyo, Japan that focuses on gaming, electronics, entertainment, and financial services sectors. CEO Kenichiro Yoshida founded the company in 1946. Sony was able to achieve more because of its projected revenue of $119.2 billion. The Tokyo-based company sold more than 60 million PlayStation 4 consoles since it started producing them.

It entices consumers to purchase the consoles through their exclusive games such as Persona 5, Gravity Rush 2, Horizon Zero Dawn, Nioh, and Nier: Automata. This year, Sony promises to release other iconic video games like Spider-Man, Shadow of the Colossus, Days Gone, Detroit: Become Human, and the famous, God of War.

The Tokyo-based conglomerate also highlighted its incorporation of virtual reality in its consoles. People expect great things from Sony, especially because top investors like AirMap, Cogitai, and DigiLens are backing it.

Another strong player in the video game scene is Microsoft. Since 1975, the Washington-based company has been creating innovative products, and one of which is a gaming console.

Satya Nadella is the CEO of Microsoft. He said developing consumer electronics, laptops, personal computers, and software is not an easy task. Now, the global firm is trying to prove that it could make a bold impact in the video game industry.

Microsoft recently introduced the Xbox One X at the 2017 Electronic Entertainment Expo and it impressed many consumers. To-date, the 4K-capable home device is the most dominant console on the market. Although Xbox One X has a hefty price, it promises a great deal of experience for the players. Xbox One X offers top of the chart video games like the following:

  • Crackdown 3
  • State of Decay 2
  • Forza Motorsport 7
  • Ori and the Will of the Wisps
  • Sea of Thieves.

The video game industry is not all fun and games. Behind the well-made graphics and heart-pounding background music, a stiff competition is taking place.

As Nintendo struggled, it opened doors for Sony and Microsoft to take place. However, the determination to push through became its ticket to success. Many people consider the video game industry as an underrated market. Showcasing the growing market to the larger audience is clearly creating a bold impact on the society. The video game industry is employing thousands of people around the world.


Knowify: At Forefront of Construction Industry Revolution

The need to build secure shelter occurred when man decided to end his nomadic existence. Interestingly, craftsmen did construction in a simple way using materials that were readily available. Suffice it to say that complicated processes in construction did not exist then. However, Knowify is poised to revolutionize the way construction management is done.

As civilizations and societies grew, professional craftsmen such as carpenters and bricklayers came forward. Uniquely, they sourced readily available materials for the construction and became more organized. The structure and design also became more sophisticated.

In 2015, the value of the global construction industry was $8.5 trillion. It is, however, expected to grow to $11.4 trillion in 2020. In the US, construction is a major contributor to the economy. The industry has over one million employers, 6 million employees, and creates $1 trillion worth of structures every year.

However, according to Knowify Co-Founder Daniel de Roulet, “The bold idea is that construction is still stuck with old processes – it’s a trillion-dollar industry that shockingly is still using Microsoft Excel as the beating heart of its businesses.”

Urbanization presents bright prospects for the construction industry. Studies say that by 2050, two out of three people will live in the cities. However, with such tremendous growth and potential, it is quite baffling that this trillion-dollar industry is far-behind in the digital transformation race.

What Knowify knows

Knowify realizes the need for an innovative collaboration tool that will help contracting business in managing their projects. A cloud-based application, Knowify allows its users to create a budget for projects, send out proposals and bids to prospective clients, track actual costs versus the budget, monitor each phase of the project against their timeline and send invoices to clients – all in one place.

Knowify knows what the business needs. Moreover, the software incorporated features that will allow detailed costing – labor, materials and even subcontractors; customize billing and invoice style; job scheduling; capture of employee check-in/check-out; purchasing of materials; reporting and PDF outputs and email alerts and notification. Co-founder Daniel de Roulet shared that Knowify would like to solve the very particular problems of commercial subcontractors and residential general contractors and construction. The software serves as a connection hub. Suppliers and vendors connect to contractors. Financing and sourcing partners can connect to them as well.

At the heart of contracting business

Knowify has helped more than 500 small and medium contracting businesses around the U.S. in streamlining their workflow. Andrew Ackerman, Managing Director of DreamIT Urbantech is thrilled with how Knowify can help the construction industry manage the administrative side of the business.

Steve Barsh, Managing Partner of Dreamit, shares his thoughts about Knowify: “What they’re doing is they’ve automated with a beautiful piece of software for subcontractors to easily manage bids, projects, and most importantly, larger projects. In addition, with clear-cut and effective functionalities paired with responsive customer support, Knowify is helping equip the construction industry to be future-ready.