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Baseline Ventures is Making Bold Moves in Venture Capital

According to some statistics, more than 4 out of every 5 startups fail because of poor cash flow. More than a quarter also report an inability to get adequate funding needed for growth and success. The opportunity to access early stage venture capital funding has been a consistent area of concern for many companies. Fortunately, this fact is exactly the niche Baseline Ventures has been filling in since 2006.

Guided by sole owner and founder Steven Anderson, Baseline Ventures targets startups needing “in-between” amounts of early stage venture capital funding. As a result, Baseline Ventures’ success rate in doing so has yielded incredibly bold results.

Filling an Early Stage Venture Capital Void

Baseline Ventures grew out of market necessity. Owner and Founder Steven Anderson had made the decision to launch his own entrepreneurial endeavors in a cybersecurity business—and he needed capital. In fact, he needed about $250,000 in early stage venture capital funding. However, when he explored the VC marketplace, he found few resources at the time. Angel investors offered small amounts of funding, and VC firms usually infused $1 million or more in early stage venture capital. Nothing existed in between.

As a result, the Bold leader launched Baseline Ventures in 2006 with special partner Ron Conway. Conway since left in 2009, leaving Anderson to manage Baseline Ventures solo. Nevertheless, in the process, Baseline Ventures has done incredibly well.

In fact, Baseline Ventures has invested in over 100 startups and has achieved more than 30 successful exits. These accomplishments continue to place Steven Anderson on the Forbes’ Midas List of investors year after year. And it has placed Baseline Ventures among the top early stage venture capital firms in the country.

More than Just Funding—Baseline Ventures Nurtures Success

Many early-stage venture capital funding companies are happy to invest in businesses with great potential. But the level of support each one provides to achieve that success can vary greatly. One of the boldest aspects of Baseline Ventures has been its level of support that it provides startups. In addition to early-stage venture capital, strategic assistance, market introduction, and access to employee growth are often provided. In fact, Steven Anderson prides his ability to not only help entrepreneurs become successful but to also realize their visions.

The impact of this approach to early-stage venture capital funding has been highly rewarding for Baseline Ventures. In an industry where 75 percent of all startups may eventually fail, Baseline Ventures has a 25 percent fail rate. As a result, Baseline Ventures has earned founders and employees over $1.5 billion in earnings since its inception.

Likewise, Baseline Ventures has created more than 4,000 new startup jobs in the process. With a goal of providing essential tools of success, Baseline Ventures provides much more than simply early stage venture capital.

An Impressive Track Record in Early Stage Venture Capital

During the first year or so, Baseline Ventures faced challenges finding ideal startups for early stage venture capital investments. But that changed quickly.

Early tech successes in Parakey and Instagram, both acquired by Facebook, placed Baseline Ventures on the map. Since then, Baseline Ventures has had dozens of successful exits. Startups receiving early stage venture capital from Baseline Ventures have been acquired by some of the most reputable companies around. These companies include E-Trade, eBay, Yahoo, Fox Sports, and Google.

Also, rather than being limited to one industry, Baseline Venture funds startups from various sectors.

Today, the opportunity for entrepreneurs and startups to gain early stage venture capital funding has improved. For Baseline Ventures, this case does not reflect competitive pressure as much as it provides new opportunities. Specifically, Steven Anderson has noted the expanded marketplace has enabled Baseline Ventures to better engage with other investors. This type of approach is beneficial to everyone—including startups in need of early-stage venture capital. This fact is simply yet another reason Baseline Ventures will continue to create bold opportunities for startups in the future

Leadership Lessons from Major Katie Higgins Cook, the First Female Blue Angels Pilot – Part One

The road to becoming a military aviator is one filled with difficult challenges. It takes extraordinary skill and precision to command the skies all while mastering what is also required to be an officer. While completing missions is paramount, a Marine Corps pilot’s role as a character model is just as important. Major Katie Higgins Cook of the U.S. Marine Corps knows just what it’s like. Armed with qualities of a good leader such as passion and perseverance, she makes her mark in the military through a life of service. In 2015, she shattered the glass ceiling and flew high as the first female pilot to perform with the Blue Angels team. As per Ed Kopko’s book, “Project Bold Life: The Proven Formula for Taking on Challenges and Achieving Happiness and Success”, “Pursuing boldness in our lives demands seeking a higher level of excellence.” Without question, Higgins’ bold life is a direct result of her pursuit of personal excellence!

Now, she continues to lead and inspire Marines (firefighters, fuelers, and airfield maintainers) as commander of Airfield Operations Company, Marine Wing Support Squadron 271 at Marine Corps Axillary Landing Field Bogue, North Carolina.

Centennial of Women Service to the U.S. Marine Corps

Earlier this year, the centennial of women serving United States Marine Corps was celebrated. Throughout the Marine Corps’ history, women have served with pride, honor, and distinction in defense of America’s freedom. It is fitting that Bold Business is covering women leaders in the Marine Corps this year to recognize and celebrate the many ways that women are positively rewriting the history of the Corps. Lt. General Reynolds a  Bold Leader Spotlight recipient recently spoke about how the barriers have gone away. Like Major Katie Higgins Cook, she also has broken new ground during her career.

“Being a woman in this organization is not always easy, so it helps to have somebody out there fighting for you and with you,” said Lt. General Reynolds. “This is an opportunity that you can make your voice matter.”

 

Becoming an Inspiration as a Blue Angel

A third-generation military aviator, it seems Major Cook was born to fly and to become a Marine. Her paternal grandfather served during World War II, Korea, and Vietnam. Her father was an F-18 fighter pilot in the Navy. Carrying on the family legacy, she joined the Marine Corps after graduating from the US Naval Academy.

Major Katie Higgins Cook became one of the few female Marine aviators to fly combat missions in Afghanistan in support of Operations Enduring Freedom. After that, Cook was assigned to Uganda in support of contingency operations in Africa. During her deployment there, she received an unexpected call. A member of the Blue Angels invited her to apply as a pilot for the elite aviation demonstration team. Cook was still a junior captain back then, but she decided to take on the challenge.

Becoming the First Female Blue Angels Pilot

Cook put on the iconic blue flight suit, and she made history as the first female Blue Angels pilot. She performed at airshows across the country, breaking sound and gender barriers. Whenever she saw girls and boys in the audience, she would tell them to pursue their dreams no matter what. She proved that both men and women could be leaders in the military.

During that time, Major Cook refused to take all the credit for breaking barriers. She claimed that amazing women like the WAVES of WWII, LtCol Sarah Deal Burrow (first USMC Pilot), and the countless other women in support roles on the Blue Angels team helped carve a path for her. According to Cook, when she was in the cockpit, she wasn’t the ‘Lady Blue Angel’. Instead, she was just another pilot. And she could fly planes just as well as her teammates did.

Major Katie Higgins Cook on What It Means to Be a Leader

I had the opportunity to interview Major Katie Higgins Cook. For Part 1 of our two-part story, she discusses the challenges and opportunities she faced throughout her career in a male-dominated field. Cook also shares how she guides her team as a Commander, as well as some of the most important lessons she learned as a leader.

John R. Miles: What is a day like in the life of a pilot? How is it different when you are part of a precision team like the Blue Angels?

Katie Higgins Cook: The biggest thing about being a pilot is the focus on safety in every aspect of your life. You can’t fly a plane sick, drunk, tired. You have to eat right, be healthy, have time management, and have an attention to detail. Before a flight, you have to dedicate time to prepare by checking notice to airman (NOTAMs), weather, and inspecting your aircraft.  Even after you fly, you have to take the time to debrief so you correct any mistakes you might have made.

In the Blue Angels, you take these same sentiments but apply them to the extreme. You have to work out a minimum five days a week and eat right in order to have the physical stamina to do what is required.  It also helps you also look professional in the Blue Suit when you are out representing your country.  We have a whole team of maintainers that assist us with our aircraft inspections, and our post-flight debriefs are up to two hours long.

The Blues fly faster, lower, and closer than the average pilot. While it is similar to the life of a normal pilot it gets taken to the extreme.

John R. Miles: Is leadership different when you think of being in a unit like the Blue Angels, Special Forces or Marine Corps Force Recon?

Katie Higgins Cook: From a Blue Angels perspective, the strict military chain of command is a bit different. For us, the number 1 pilot (also called the “Boss”) is in command but all decisions are made as a democracy amongst the team.  This was very weird to me at first as it was a far departure from every other USMC unit I had previously been in.  Another difference that was odd for me as a Marine Corps officer was that the Navy officers called their enlisted Sailors by their first name. It was automatic on the team and much more familiar than in a normal squadron.  While much different from other units, it created a more intimate connection between the officers and enlisted in a shorter timeline with just this small act.

My brother is an Explosive Ordinance Disposal officer and he often deploys with SEAL Teams. The relationship between an officer and enlisted is much closer in this community than in other communities. My brother refers to his Senior Chief by his first name for the same reason.  It breaks down the divide between officers and enlisted and creates closer bonds between its team members.

John R. Miles: If you had to boil down your leadership and coaching style to three elements, what would they be?

Katie Higgins Cook: I would say trust, absolutely. That is really built from showing you will stand up for your troops.  If something goes wrong, then you as the officer take the onus on yourself.  Even if the blame is on someone else in the unit, the leader is accountable.  Obviously, you can and should correct this deficiency in private with the at-fault individual, but ultimately the responsibility is on you.

Dedication. Not only dedication to the troops which is obvious but to the mission as well. This means being one of the first in and last out. If they are doing a field exercise, a conditioning hike, any other difficult task, their leaders need to be there with them.

At least for me, my leadership style is much more motherly than the average Marine Corps officer. I have actually had some Marines call me “mom” by accident.  I am very clear with my expectations and my Marines know there will be consequences for failing to meet these expectations.  That being said, I am totally dedicated to the sentiment that you praise in public and punish in private.  When they do things wrong, it usually involves a one-way conversation where I lay out how they let me and their fellow Marines down.  When they do things well, I am their biggest champion and use them as an example to follow to their other Marines.

John R. Miles: How have you had to adjust your leadership style being a female officer in the male-dominated military and especially the Marine Corps?

Katie Higgins Cook: The Marine Corps is only 6% female. So, I have definitely had to adjust my style. If I yelled and screamed every time someone did something wrong, I would be labeled a crazy person. Yelling is not productive or comprehended by people. Especially if you are a female. I have abandoned yelling as a leadership tactic and if I ever do, it is such a rarity that they really take notice.

I didn’t develop my leadership style until after I left the Naval Academy. It took one deployment to really get my footing underneath me leadership-wise. I had two enlisted troops under me that wanted to transfer to a different Military Occupational Specialty (MOS). I sat down with them every day in Afghanistan and taught them basic math to help them get their ASVAB scores up so they could attain their dreams. This was really my first sense of reward from leadership and it came through experience. Not from a book. I learned it over time and after that, it became my goal onward. I was dedicated to leaving a Marine better than before I met them.

John R. Miles: Speaking of this, I read you saved a number of Marines in Afghanistan.

Katie Higgins Cook: Yes. While on patrol in Afghanistan, an urgent call came in that a squad was in trouble and pinned down by the enemy. I was a very junior officer then but my crew and I took quick action and took out the enemy force.

On my second deployment, I was at a local bar and someone approached me. They heard my voice and asked if I had been in Afghanistan as a pilot.  I confirmed that it was in fact me. They said they were pinned down in a firefight and by taking action on the enemy, my crew saved their lives. It was one of the proudest moments of my life.

John R. Miles: I recently wrote a Bold Leadership Spotlight story on Marine Corps LT. General Reynolds. Have you ever had the chance to meet her and what has her example meant to women Marine NCOs and Officers?

Katie Higgins Cook: I have never met her but my current Commanding Officer has and goes on and on about how she is an amazing leader.  She has set the standard for female Marines and is absolutely an inspiration to us. She commanded Marines at Parris Island, led the Marine Corps Cyber Command, and now is breaking a glass ceiling that we have not seen consistently in the Marine Corps.  Hopefully, she will get that fourth star in the future.  As a mid-grade officer, watching someone succeed that has a similar background to you and is a female achieve these amazing things. It shows you this path is possible.

I saw this in the Blue Angels quite often.  Younger kids did not know a female could be a Blue Angel or Marine and I corrected those misperceptions. Lt. Gen Reynolds does this for me. She is making major policy changes and setting the example of female Marines and women leaders around the world.

John R. Miles: What are some of the biggest leadership challenges you have had to overcome?

Katie Higgins Cook: Some of the biggest challenges are peer to peer or cross-functional leadership, getting someone at your same level to get on the same page with you and motivate them to do the task at hand. I am now in command of Marine Corps Auxiliary Landing Field Bogue, NC.  We are a strategic asset for Field Carrier Landing Practice (FCLP).  This training simulates landing on an amphibious assault ship both at night and during the day.  As a result of this strategic importance, MCALF Bogue has several entities that are involved with its overall success.  The trouble is getting all these people and units focused on the same goal.  You have to build trust and get them invested in our mission. Charging in the same direction. It is easy to say Lance Corporal do this task because they are trained to do that.  But getting another Major or Lt. Colonel to do it is different.

John R. Miles: How does this apply to women and diversity leadership in the civilian world?

Katie Higgins Cook: I think the civilian world, depending on the sector, you are either directly or indirectly selling a product or service. You have something that someone has hired you to do. Having women, various races, sexual orientations, and religions represented allows you to tap into many backgrounds. This results in your products not being tailored to any one type of person.

The C-130 is a dual cockpit as it is a two-pilot aircraft.  When we are conducting Close Air Support, we will usually fly from the right seat and fired from the left. This is atypical of the normal flight for the plane where the pilot flying is usually in the left seat. When I am sitting in the right seat, I have to lean over to my left when utilizing the autopilot turn knob because it is not located exactly on centerline in the aircraft.  When I lean over, I can no longer see the Heads Up Display (HUD) because I am smaller stature than the normal pilot. This is a small example, but perhaps if you had a woman on the design team building the aircraft, maybe it would have been tailored differently to meet the diverse needs.

In the end, If you are building a product to a certain demographic or age, you are missing out on all these other people of different background. This will give you a more well-rounded product.

The Path Forward for Diversity and Inclusion in the Military

Even though breaking gender barriers wasn’t originally part of Major Cook’s plans, her appointment as the first female Blue Angels pilot proved to be an important milestone in the military. It’s a significant move on integrating more women into combat ground forces. In Part two of this story, Major Katie Higgins Cook will share her views on harassment as well as diversity and inclusion. She will also discuss her leadership perspectives.

Microsoft’s Recent Acquisitions—What’s the Bold Strategy Behind their AI Investments?

The estimated business generated from artificial intelligence in 2018 is expected to be around $1.2 trillion. As expected, the figure will triple by 2022. Given these predictions, it’s not surprising that some bold businesses are taking notice. Among them, Microsoft is among one of the most assertive, given the company’s recent acquisitions. Over the last several months, several AI and bot companies acquired by Microsoft have made the news. The latest of these companies acquired by Microsoft is XOXCO, a conversational AI, and bot development startup. It, therefore, is worth examining Microsoft’s strategy in this exciting new business arena.

A Look Back at Microsoft’s Recent Acquisitions—On AI and Bot Strategy

Microsoft’s recent acquisitions of AI and bot companies might suggest the company has had great success in this area. However,  the road has been a bit rocky, to say the least. In 2016, Microsoft introduced its pilot Twitter bot named Tay. After Tay had a number of social fails, Microsoft shifted gears. Later bots had much better success with new policies adopting an ethical stance and development transparency. Companies acquired by Microsoft further advanced success to develop an interest in this area.

While Microsoft’s recent acquisitions include XOXCO, others have been announced in the past year or so as well. Recent companies acquired by Microsoft include Semantic Machine, Bonsai, and Lobe. Semantic Machine is a conversational AI startup company based in California.

Bonsai creates AI developer kits. Lobe offers no-code, deep-learning AI services. Given Microsoft’s these recent acquisitions, it seems apparent the company has a clear vision of what it is trying to do.

Microsoft’s Recent Acquisitions to Expand Services

The companies acquired by Microsoft allow Microsoft to be much bolder in its offerings of intelligence application program interfaces (APIs). As part of Microsoft Cognitive Services, Microsoft seeks to provide companies with customizable AI and bot services.

Microsoft’s recent acquisitions facilitated the company to offer an array of business tools. These include several open source tools that can be used as part of Microsoft’s Azure cloud computing platform.

Regarding these specific open source tools, Microsoft provides emotion APIs that allow companies to detect and interpret facial expressions. In addition, computer vision tools enable the extraction, categorization, and processing of visual data. Also, speaker recognition tools may be included that verifies and authenticates voices. Finally, language understanding intelligence services offer the ability to develop conversational apps. Microsoft has augmented its Cognitive Services with these tools gained by companies acquired by Microsoft.

A New Strategy Using Companies Acquired by Microsoft

Microsoft’s recent acquisitions herald a new strategic approach in its commitment to its role in AI services in the future. Currently, only four percent of companies utilize AI, and about 21 percent have pilot AI programs. But by 2020, over 85 percent of companies are expected to have these types of pilot programs. Microsoft wants to be there to aid these companies in their pursuits. This not only involves providing them with the cognitive tools to do so. It also includes helping business to ethically use AI in its practices. It remains a bold part of Microsoft’s commitment to advance AI and machine learning in business.

Microsoft’s new strategy in this area is quite credible. With Microsoft’s recent acquisitions, the company has found a way to monetize these services for customers well into the future. Rather than providing the entire AI or bot package to businesses, Microsoft provides the tools instead. This enables companies to customize their AI services as needed. Moreover, the use of these tools requires ongoing monetary subscriptions based on the volume of use. This approach fits very nicely with Microsoft’s cloud computing services strategy as well.

Positioning Itself Well for the Future

An ancient Chinese proverb helps put things in perspective for Microsoft’s new AI and bot strategies. It states, “Give a man a fish, and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” Microsoft not only wants to teach companies how to utilize AI in their business. It also wants to rent them the tools to do so along the way. Once familiar with these tools and services, business clients are likely to stick around. If Microsoft has its way, it will likely be for a lifetime as well.

Art and Its Impact on Society: Art Districts Revitalizing Communities

 

In the film “Dead Poet’s Society”, John Keating summons his students—and in a hushed voice, he shares a secret: “We read and write poetry because we are members of the human race. And the human race is filled with passion. Poetry, beauty, romance and love—this is what we stay alive for.”  Without a doubt, human beings have a deep-seated need to express an array of emotions—happiness, passion, grief, and hope. Art is the color, the shape, and the tune that translate these emotions into form.

From these expressions of art, a soul is elevated from a place of grief and despair to a place of hope and courage. The result oftentimes is a better person who contributes to creating a healthier community. In turn, a healthy community contributes to a strong nation—and a strong nation to a better world.

Far from being lofty, art and its impact on society stand on solid ground.

a bold cartoon of how art and its impact on society is prevalent in society
Everybody in the ecosystem benefits from the arts. How did its Impact on Society reverberates throughout all generations?

How the Arts Impact Communities

 

When arts and culture interweave in the fabric of a community, it helps cities attract tourists, diverse talent, brings about innovation and grows the economy. From citizens, individual artists, cultural organizations to businesses and government leadership—everybody in the ecosystem benefits from the arts. (This fact actually is one reason why there are non-profit organizations like Tessitura Network that provide excellent systems that help innovate, reimagine and transform the arts and cultural sphere toward success).

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  • Individuals can benefit from art on both physiological and psychological levels. With art as a form of expression and release, instances of depression and stress are significantly reduced. Moreover, exposure to creative endeavors makes people more open and tolerant of other people’s views and opinions. Likewise, the interactions and social bonds made through art can help increase the community’s social capital.
  • Arts attract tourists and also different types of creative talent. This is extremely important in creating diversity and can directly be linked to more entrepreneurs and start-ups.
  • A thriving art district in a community serves as that community’s cultural hub. It helps preserve the region’s cultural heritage and identity by making it accessible to the locals and tourists alike. The vitality of art districts also encourages the youth to pursue creative endeavors.
  • Art and its impact on society are unique—it is localized and can almost be instantly felt. As art districts sit as the epicenter of cultural and artistic movements, related industries such as fashion and design, marketing and advertising, handicrafts and even food industries get an economic boost. The influx of tourists and arts patrons in the area generates more jobs and increases economic activities.

    In some states, art-related industries have been found to contribute significantly to the state’s economy. On a national level, according to the new data shared by the U.S. Bureau of Economic Analysis, the arts contributed a total of $763.6 billion to the country’s economy.

Art Districts and Creative Communities Making Bold Impacts

 

As city planners and decision-makers recognize the role of art and its impact on society, art districts and creative communities slowly emerge across the globe. Bold Business looked at art districts that had the largest impact on their communities. We compiled a list 10 art districts across the globe that we feel have demonstrated the largest impact on their communities and their economic growth.

Warehouse Arts District

St. Petersburg, Florida, USA

The Warehouse Arts District in the heart of downtown St. Petersburg used to be an industrial area lined with decrepit warehouses and manufacturing companies. It was a district where no one at the time wanted to be, especially tourists. The district started to change when world renown glass artist Duncan McClellan opened his gallery. Then in October 2011, a group of artists and local business leaders assembled and discussed the potential of making the area a creative cultural arts hub. The result of these meetings gave birth to the establishment of the Warehouse Arts District Association (WADA) with a focus on flourishing artistic endeavors and highly curated art. Currently, the district is actively providing support to artists and the community through a wide range of tools and programs. They also created the Arts Exchange that offers affordable and sustainable studios. The Warehouse Arts District is comprised of a vibrant group of over 300 businesses that are active advocates of the WADA’s artistic community work and the revival of the community itself. WADA along with the St. Pete Arts Alliance have led to the major revitalization of that portion of the city and spurred a re-birth of economic growth, tourism and cultural diversity that makes St. Petersburg unique.
SoWa Boston

Massachusetts, USA

The SoWa Art + Design District is a booming community of artist studios, contemporary art galleries, unique boutiques, design showrooms and restaurants—housed in massive buildings, formerly home to manufacturers of shoes, canned goods and other merchandise. The area of SoWa—that is, short for “South of Washington”—includes the streets of Brookline, East Berkeley, Shawmut Avenue, and Albany. Spearheading the revival of the district since the early 2000s, GTI Properties Founder Mario Nicosia recognized how the arts impact communities. Presently, this creative community is a creative hub attracting artists, creative minds and art aficionados. Unsurprisingly, SoWa Boston was ranked No. 2 for the “Best Art District” category in the USA Today 10Best Readers’ Choice in 2015.
Dallas Arts District

Texas, USA

The Dallas Arts District is a 68-acre area that is home to 13 facilities and art organizations, including the Annette Strauss Artist Square, Dallas Black Dance Theatre, Dallas Museum of Art, and Morton H. Meyerson Symphony Center—to mention a few. As the largest urban art district in the country, the Dallas Arts District is a beacon of art—art and its impact on society. This creative hub touches the lives of nearly 4 million visitors yearly in profound and meaningful ways. Some of the projects include hosting, producing and promoting free public programs and awarding grants to Dallas County arts and culture organizations. Likewise, the Dallas Arts District has indeed created a significant economic impact to the tune of $395.8 million—highlighting art and its impact on society.
Houston Museum District

Texas, USA

The Houston Museum District is a force in their city’s vitality. It is one of the largest concentrations of cultural institutions in the United States that celebrates arts, history and diverse cultures. It also showcases how the arts impact communities. Additionally, the Houston Museum Arts District is a custodian of history and over 6,000 animals. The Texas region is also benefiting from the overall budget of $196 million used in employing over 2,300 residents. With its original eleven institutions forming the Houston Museum District Association on January 27, 1997, the district comprises 19 museums within an estimated 1.5-mile radius of the Mecom Fountain in Hermann Park. These include the Children’s Museum of Houston; Moody Center for the Arts; Contemporary Arts Museum Houston; Lawndale Art Center; and The Museum of Fine Arts, Houston.
Kent Town

Adelaide City, Australia

The Kent Town Project was part of the government of South Australia’s strategy called “Thinking through the City” for the City of Norwood Payneham and St. Peters. With the intention of planning and designing for the future, this strategy maps the creative industries, develop land use guidelines, create economic policies, and design public art proposals. The Kent Town Project’s primary aim was to tap and utilize art and its impact on society. Currently, the City of Norwood Payneham and St. Peters is known for its thriving cultural scene. Art and its impact on society can be seen sprawled in all directions of the town. The district has various art installations, open spaces and parks, and numerous recreational options. It also hosts events and festivals throughout the year celebrating artists and their craft.
Old Town Hall

Bratislava, Slovakia

The historic Old Town Hall in Bratislava, the capital of Slovakia, has a lot to offer to art enthusiasts. While the Old Town Hall stands out as a remarkable landmark and houses the oldest museum in the region—Bratislava City Museum—, the spaces around the main square is a bustling community that successfully intertwines culture and arts with a thriving commercial and tourist’s region. This fact shows how the arts impact communities that maintain the importance of preserving historical landmarks. There is a cluster of churches, galleries, castles and palaces to explore—such as St. Martin Cathedral, Bratislava Castle, and Slovak National Gallery—making this district a great place to experience the old medieval charm.
Montmartre

Paris, France

Montmartre is known for its artistic history. The original name of the place was “Mons Martis”, meaning the “Mount of Mars”.  It was renamed later to “Montmartre”—meaning the “Mount of Martyrs”. During La Belle Époque or “The Beautiful Era” (1871–1914) in France, the creative class converged within or around the Montmartre area. Back then, the neighborhood was a working-class area that offered economic relief to cash-strapped artists. Some of these notable artists are Claude Monet, Pierre-Auguste Renoir and Vincent van Gogh. Even still today, Montmartre is the ultimate destination for art enthusiasts—certainly boosting the region’s economy with visits from tourists and locals alike. For a glimpse of the region’s rich art and culture history, there’s Musée de Montmartre, Musée de la Vie Romantiqe, Musée d’Art Naïf Max Fourny, and Place du Tertre. Montmartre is also home to the white-domed Basilica of the Sacré-Cœur Basilica and Moulin Rouge.
Bushwick

New York, USA

Bushwick—one of the neighborhoods in Brooklyn—was utterly devastated after the 1977 blackout. The devastation was so severe. However, after several years, Bushwick is now going through a notable renaissance, thanks to artists who began trickling in during the early 2000s. In particular, the Bushwick Collective—the brainchild of Bushwick native, Joe Ficalora—has developed into an incredible open-air gallery since 2011. The Bushwick Collective astronomically helped revitalize and turn a bleak industrial neighborhood of Bushwick into a dynamic tourist haven—hence, proving how the arts impact communities in a positive way. Nowadays, this district is known for its colorful and eclectic street-art from both national and international artists. The revival has also allowed local businesses to grow and thrive. Through art and its impact on society, Bushwick has been renewed and revived—emerging from the ashes as a bustling art district.
Brera District

Milan, Italy

The Brera District is considered the artistic heart of the city of Milan. This is not surprising as Brera is home to the remarkable Accademia di Belle Arti. In this district, tourists and visitors can admire the painting collection at the Pinacoteca di Brera. The ancient district also features other notable institutions, such as the Biblioteca di Brera—also known as the Braidense National Library—which includes the Brera Astronomical Observatory and the Brera Botanical Gardens. However, apart from these established art institutions, the Brera Design District is a moving force in ensuring that Milan is placed on the map as the ‘world’s design capital’. Every year, the Brera Design District demonstrates how the arts impact communities by organizing hundreds of events with over 3000 exhibitors in the annual Milano Design Week. This district definitely makes sure that art and its impact on society is relived by both participants and exhibitors of the events.
Bluff View Art District

Chattanooga, Tennessee, USA

The Bluff View Art District is the first art district of Chattanooga. A historic neighborhood spanning across 1.5 city blocks. This district is home to charming bed and breakfast, quaint restaurants and artisanal shops, an art gallery, and patches of gardens, plazas and courtyards. It invites tourists to give in to Chattanooga’s beautiful waterfront and unwind. This picturesque art district was founded in 1991 by visionary couple Dr. Charles and Mary Portera. It came about at a similar time to the Tennessee Aquarium. They both directly were major foundations to the revival of the Riverfront in downtown Chattanooga. It turned a manufacturing zone and heavily-industrialized area into a clean, orderly and livable city. From being dubbed as the “Dirtiest City in America” in the late 60s to America’s Best Town in 2011, Chattanooga has proved that the role of art and its impact on society has been instrumental in this transformation.

Art and its Impact on Society—Not Just for Art’s Sake

Indeed, through arts and the establishment of art districts, cities can create space where members of the community can interact and tap the power of celebrating art to foster a cooperative spirit. Through these interactions, communities can grow the area’s social capital. A rich social capital makes it easier to involve the community in preserving and protecting the environment and push the implementation of government agendas—thus, helping pave the way to truly demonstrate how the arts impact communities.

Certainly, art and its impact on society play a significant role in civic participation. As citizens are converted into volunteers from just mere spectators, civic participation comes out naturally. Likewise, art can be a powerful tool to nurture and develop the community’s youth. By harnessing the energy and creativity of the youth to constructive endeavors, arts and arts districts can create a cycle that will ensure how the arts impact communities today will continue in the future.

How can we help?