Founded in 1972 by Robert Kraft, The Kraft Group has been recently valued at $4.6 billion by Forbes. The Kraft Group, in essence, is a holding company of an array of diverse interests of the Kraft family. These interests include the Rand-Whitney Group and International Forest Products, which represent Robert Kraft’s paper product company successes. The Kraft Group also includes a number of equity holdings and investments. And, not surprisingly, it also includes the New England Patriots as well as other sports interests. Perhaps what’s most notable for The Kraft Group is its business strategy used to determine various companies’ potential.
Without question, these interests are quite diverse. But underlying the company’s interests is a common thread that highlights some important characteristics whether business or sports. And without question, this common business strategy is a direct reflection of its founder, Robert Kraft.
Continuity of the Team – A Business Strategy for Sports and Companies Alike
The New England Patriots have now appeared in the Superbowl a total of 11 times, more than any other team. And they recently earned their sixth Superbowl championship.
When asked, Robert Kraft doesn’t attribute the success to a single individual…not even Tom Brady or Bill Belichick. Instead, he notes that true champions on the field and success in business come from a team mentality. Sports teams and companies win when they are able to put egos aside and effectively collaborate toward a common goal.
The Kraft Group has achieved incredible success by identifying business and sports enterprises that embrace such a team mentality. The Patriots, purchased in 1994 for $172 million, are now worth $3.7 billion.
Likewise, the company applied this business strategy when purchasing the New England Revolution. The Revolution was one of the charter ten teams in Major League Soccer. And like the Patriots, the team business strategy has been applied by The Kraft Group to its operations. As a result, the Revolution is now worth $225 million and has been to the MLS Cup Finals five times.
Embrace Dynamic Innovation – The Kraft Group
Change is ever-constant, and incorporating this into a business strategy has been a key for success for The Kraft Group. Specifically, it pursues various companies and investments that have an eye for the future. In applying this business strategy to sports, the Patriots have had to adapt in the salary-cap era to achieve constant success. The company has adopted a similar business strategy with Gillette Stadium. Recognized as the 9th busiest stadium in 2017, Gillette Stadium had diversified its events broadly. From NFL and MLS games to the NHL Winter Classic, NCAA games, and concerts, Gillette Stadium operates all year round.
In addition, the company extends its interest in dynamic innovation in other sports areas. For example, it was part of the recent $4 billion purchase of Ultimate Fighting Club (UFC). And The Kraft Group was one of seven buyers of Activision Blizzard’s Overwatch e-gaming league. These non-mainstream sports are capturing new and emerging markets fueled by social and technological change. By pursuing a business strategy that considers future trends of innovation, The Kraft Group gains opportunities to excel even further.
Follow Passion, Dream Big and Put in the Time
As a season ticket holder of the Patriots since 1971, Robert Kraft was passionate about the team. He had to be given the team’s losing record during those years. But by investing in his passion, and buying the team in 1994, the Patriots are anything but losers today. In his own words, Robert Kraft always dreamed big and followed his passions. These are the same values that The Kraft Group adopts in its business strategy today.
The Kraft Group also values diligence and hard work as well as passion. Robert Kraft learned this early in life from very humble beginnings. Today, he sits as Chairman/CEO of The Kraft Group, ranked in the top 100 largest private companies in the world. Just as Robert Kraft earned his success the old-fashioned way, The Kraft Group assesses its investments in a similar fashion. By creating a portfolio that aligns with its own passions, dreams, and values, The Kraft Group has excelled. This formula is one that works not just for sports but as a business strategy as well.
To learn more about Robert Kraft, please read our bold leader spotlight featuring him.
Fertilizers are crucial for the cost-effective production of commercial crops. They either help supply nutrients for plant growth or modify aeration and water retention in the soil to boost its quality. Global demand continues to increase, and it will likely rise by 1.4 percent per year. As a result, the market is bound to reach around $250 billion in 2020. However, many chemical fertilizers are harmful to the environment. They can cause contamination and can even contribute to the greenhouse effect. This case has contributed to the increasing use of organic fertilizers. But in order to be effective, most organic fertilizers must be applied in high concentrations. An innovative alternative to both has been gaining traction in the farming space. PGE Tech Red from nutrition manufacturer PGE Tech Inc. feeds plants through ion bonding. The process effectively increases yield and improves soil quality. Additionally, the product has a less environmental impact, since it’s made from naturally occurring compounds.
How Fertilizers Can Harm the Environment
While fertilizers allow farmers to produce more crops, the damage they can cause is often long-term and cumulative. Soluble materials, like most chemical and some organic fertilizers, are prone to leaching. As water from rain, flooding or irrigation seeps into the ground, it can dissolve fertilizers and carry them into the underground water supply. If fertilizers contain harmful chemicals, leaching can lead to groundwater pollution.
Excessive nutrient loss is also a result of leaching. Over time, soil can become depleted. Nutrition manufacturer PGE Tech Inc. wants to avoid such depletion.
Some fertilizers, especially those with high nitrogen content, can also lead to dead zones. These are areas in bodies of water with low oxygen levels. Nitrogen is among the nutrients that can encourage the growth of plankton and other aquatic plants to excessive amounts. Their decomposition eats up oxygen that other aquatic animals need to survive. As such, most bodies of water close to heavy agricultural runoff are devoid of marine life.
An Innovative Alternative from Nutrition Manufacturer PGE Tech
PGE Tech Red provides nutrients for plant growth through ion bonding and electrochemical charges. It force-feeds plants at the cellular level. Nutrition manufacturer PGE Tech designed it to penetrate cell walls, pulling plant vitamins and minerals into the cell. With this process, plants are nearly incapable of rejecting natural organic compound nutrition. Moreover, PGE Tech Red contains structured water, which consists of 74 elements and over 250 compounds in liquid form. In one trial, the application of the treatment increased the number and size of marketable fruit by 5 percent and 4 percent, respectively.
The formula also helps enlarge roots systems. These roots help hold moisture and soil together. Nutrition manufacturer PGE Tech developed such capability in consideration to areas prone to erosion. Additionally, PGE Tech Red contains liquid garlic and liquid cayenne. Both work well as natural pesticides.
One notable advantage offered by nutrition manufacturer PGE Tech is the improvement of soil health. As mentioned, most fertilizers available in the market can cause soil depletion. On the other hand, PGE Tech Red readily attaches to the soil due to the ion bonding process. Soil particles absorb nutrients for plant growth left from the application overspray. Moreover, the formula leaves no excess salts which can cause nutrients in the soil to leach out. And because nutrition manufacturer PGE Tech developed it with natural organic compounds instead of chemicals, it doesn’t pollute bodies of water.
Nutrition manufacturer PGE Tech veers away from the N-P-K fertilizer theory, which puts importance on levels of nitrogen, phosphorus, and potassium. Most fertilizers with high N-P-K levels cause salt build-ups in the soil. Leaching also takes place. Eventually, the soil can reach a saturation point where it becomes useless without heavy doses of fertilizer. Because of its unique process, PGE Tech Red can provide nutrients for plant growth in balanced levels. The nutrition manufacturer focuses on nourishing the plant itself, rather than the soil. Its N-P-K amounts are so low that they’re barely measurable.
Growing Relationships Through Great Service (While Providing Nutrients for Plant Growth!)
Nutrition manufacturer PGE Tech Inc. takes substantial measures to ensure quality. The company’s products have obtained certification from Montana Technical Research Labs. Midwest Research has also performed extensive laboratory testing on PGE Tech Red over a 2-year period. Researchers in the University of New Mexico have also conducted trials.
Aside from formal validations, satisfied customers have attested to the effectiveness of the PGE Tech Red.
Court Hamilton, director of Beach Drive Retail Inc., used the formula for a grapefruit tree. Instead of spraying the product monthly as instructed, he did it only twice in a 1-year period. Still, the tree became healthier. “I believe the product, PGE Tech, can be very helpful to [the] agricultural community,” he wrote in a letter to nutrition manufacturer PGE Tech. “Having nothing to lose, I gave it a try and [got] pleasantly surprised by the outcome… Even though this was not a scientific experiment, I would bet the results would be positive if PGE Tech were tested.”
Furthermore, nutrition manufacturer PGE Tech Inc. goes the extra mile when it comes to customer service. Chuck Eade, former general manager of Heritage Pines Country Club, asked for the company’s help to re-grass a golf course. PGE Tech Red helped the grass grow in just six weeks. Even with the volume of golfers walking and playing, the turf coverage remained full. Eade expressed satisfaction with the service provided by nutrition manufacturer PGE Tech. “But more than that, it is the people that work for the company that make it so great to deal with and we appreciate all of their help, knowledge, and support,” he said. “Working with PGE Tech has been a rewarding experience. They have been very committed to the success of our project to re-grass this golf course to the standards we and our members expect.”
Nutrition manufacturer PGE Tech Inc. caters to growers of horticulture, agriculture, hops and barley. Cultivators of cannabis crops have also used PGE Tech Red. Cannabis plants treated with the formula grew taller and healthier in a shorter span of time. They also had higher yields and larger buds.
The Need for More Fertilizer and Pesticide Alternatives
The world has developed great awareness on the negative effects of traditional chemical fertilizers and pesticides. After all, the majority of such products contain nitrogen, which is a greenhouse gas 300 times as potent as carbon dioxide. Thus, research and development initiatives for alternatives continue to increase. In fact, one startup even received $70 million in funding in a round led by Breakthrough Ventures. Among the board members and investors of the firm are Bill Gates, Jeff Bezos, Michael Bloomberg, and Richard Branson.
Nutrition manufacturer PGE Tech Inc. is among the companies working towards long-term sustainable farming.
Its flagship product demonstrates how agriculture can return to the efficient simplicity of natural solutions. Moreover, nutrition manufacturer PGE Tech proves it’s possible to gain profits from increased yields while prioritizing the welfare of the environment.