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The Last Piece of the Food Delivery Puzzle: Fresh Fish

Home delivery services are all the rage, ranging from prepared meal kits to online grocery orders. Advances in warehousing, logistics, and most importantly, data analytics have enabled these services to greatly enhance access. But while most foods and meals are readily amenable to these new processes, fresh fish delivery has remained a challenge. Food safety issues and the ability to get fresh fish from sea to table naturally pose some difficulties. But this appears to be changing as companies offering fresh fish online ordering are increasing.

The opportunities to receive a variety of fresh fish delivery options are much more common today than in years before. The ability to order fresh fish online is naturally appealing to restaurants, caterers, and chefs. But with recent changes in food delivery systems, household consumers are increasingly demanding these offerings as well. However, achieving high-quality fresh fish delivery is harder than you might think. It’s one of the main reasons that this reflects one of the last pieces of the food delivery puzzle.

a photo quote of Beth Lowell in relation to the rise of companies offering fresh fish online ordering and delivery
Beth Lowell makes a valid point about the path seafood travels just to get on our plate!

Challenges to Fresh Fish Delivery

When it comes to ordering fresh fish online, a natural barrier involves getting the product from docks to consumers’ homes. Prior systems for selecting, packaging, and shipping fish to consumers as well as restaurants were fraught with delays. As a result, more than 85 percent of all seafood consumed in the U.S. has been frozen at some point. Thus, a heightened need for efficiency and enhanced logistics was necessary to realize improvements in fresh fish delivery.

Of course, logistics is not the only issue. Transparency and accuracy about the fish have also been an issue. In fact, there have been cases of mislabeling a fifth of all fish products, and more than half of these pose potential safety concerns. Not knowing when and where fish were caught contribute to these issues. Understandably, these shortcomings within the industry help explain why fresh fish delivery has been difficult.

a photo quote of Robert DiGregorio in relation to the rise of companies offering fresh fish online ordering and delivery
FultonFishMarket.com is changing the face of fresh fish delivery!

Fresh Fish Online through Technological Innovation

Something Fishy Infographic Thumbnail

Something Fishy Infographic

In numerous industries and sectors, data analytics and artificial intelligence are making tremendous impacts. And Fulton Fish Market, located in the Bronx, is now also using this to their advantage. As the second-largest fish market in the world, FultonFishMarket.com now offers fresh fish delivery anywhere in the U.S. How did they achieve such a feat? State-of-the-art warehousing and logistics combined with a human-interfaced data analytics system. With over 200 years in the wholesale fish market business, FultonFishMarket.com is changing the face of fresh fish delivery.

In an effort to address the accuracy of fresh fish delivery orders, FultonFishMarket.com utilizes Robert DiGregorio’s 47-year experience in the industry. A data analytics program provides DiGregorio with suggestions from which vendor to fulfill a specific fresh fish online order. But DiGregorio has the option to use that recommendation or not. If not, the learning system then makes inquiries to help understand where the recommendation might have been wrong. The hope is that such systems can enhance the accuracy as well as order fulfillment over time for fresh fish delivery.

fresh fish being delivered at your doorsteps through online ordering and delivery service
Bold businesses are now introducing new technologies that are improving fresh fish online ordering and delivery!

The Expanding Fresh Fish Online Ordering Business

At this time, FultonFishMarket.com is one of the few fresh fish delivery systems that offer unfrozen product selections. Giovanni’s Fish Market and Galley, located in Morro Bay, California, also does the same. Giovanni’s offers over 100 seafood items and ships within 24 hours of ordering to anywhere in the U.S. And a few others, such as Browne Trading, does the same commercially for restaurants and catering businesses. But FultonFishMarket.com is the only one utilizing a learning system to advance its quality of services to date.

The previously mentioned businesses are boldly advancing the fresh fish delivery market. But others are also doing the same by ensuring greater transparency for consumers. For example, Sizzlefish, Sea to Table, and Harbour Trading all now offer tracking information about fresh fish online orders. This includes methods of catch, landing docks, and even the captain and crew of the particular vessel. All of these efforts to are address the existing barriers that currently limit quality fresh fish delivery to consumers today.

a photo quote of Mike Spindler in relation to the rise of companies offering fresh fish online ordering and delivery
Mike Spindler highlights a big advantage that their business offers customers!

Certainly, the fresh fish delivery sector has challenges that other food sectors do not have. And this has hindered the ability for consumers to enjoy fresh fish online ordering in the past. But bold businesses are introducing new technologies that are improving safety concerns, transparency issues, and delivery systems. It, therefore, appears that this holdout in the direct-to-consumer food delivery ecosystem is about to fall in line as well.

Fresh Fish Online Ordering And Delivery Cartoon

fresh fish being delivered at your doorsteps through online ordering and delivery service
Bold businesses are now introducing new technologies that are improving fresh fish online ordering and delivery!

Good Health Is Good Business: Pearce Fleming of the StayWell Company Explains Why

In the past, corporations focused primarily on the bottom line. Total sales, gross revenues, profit margins and shareholder returns ruled the day. Of course, these targets remain important for business success. But employers are increasingly appreciating the importance of employee wellness. And many are turning to the StayWell Company for assistance.

With more than 40 years in business, the StayWell Company offers employers preeminent wellness engagement and educational programs. For the past two years, Pearce Fleming has been at the helm as president, overseeing all the company’s operations. From his perspective, businesses today can ill afford to neglect employee health and wellness. As a matter of fact, he believes developing an integrated wellness program that respects employees is essential for true success.

a photo quote of Pearce Fleming of StayWell Company on what they do for their company clients
The company provides employers the tools to improve population health.

The StayWell Company Links Wellness to Life Satisfaction and Productivity

In essence, StayWell leverages the latest research evidence in behavior science to augment health and wellness among employees. Using health literacy principles, StayWell enables employees to develop the ability to better manage their health. Likewise, the company provides employers the tools to improve population health. But as Fleming explains, the key is getting businesses to appreciate the impact these wellness programs can veritably have.

Overall, employees who score low on life satisfaction average about 15 missed days of work per year. At the same time, poor health is directly linked to reduced employee engagement, productivity and long-term retention. All of these significantly increase costs and reduce profitability. In contrast, 89 percent of employees with a wellness plan report higher life satisfaction scores. And for every dollar spent on a wellness plan, companies enjoy an actual return of $1.50 to $3.00 on average. According to Fleming, this fact is why StayWell wellness programs offer employers tremendous opportunity.

a photo quote of Pearce Fleming of StayWell Company on what they do for their primary clients
The end customer and the actual employee who engages with the platform is the ultimate target for success for StayWell Company.

Fleming Envisions a ‘B2B2C’ Process for StayWell’s Success

As Fleming notes, StayWell’s primary clients are employers who implement employee wellness platforms. However, in order to attain real success and reach target goals, the employer’s focus cannot be solely on businesses. Instead, the end customer and the actual employee who engages with the platform is the ultimate target for success. Thus, by adopting a process—particularly, the ‘B2B2C’ or ‘business to business to customer’ process—that extends through to the end-customer, employers and employees alike can achieve better wellness results. Such a case means greater employee engagement, motivation, and opportunity for employees to take control of their own health and wellness.

For Fleming, his B2B2C process involves profoundly understanding the needs of employees and employers alike. As a result, StayWell has developed a new wellness platform that connects comprehensively with end-customers to better appreciate preferences. By encouraging employee participation and feedback, StayWell is better able to create better programs moving forward. And by combining that with behavioral science and advanced health literacy principles, clients can achieve continued wellness and productivity goals.

Fleming’s Leadership Philosophy 

Taking on the role of president at StayWell was a welcome challenge for Fleming. He was charged with helping the company achieve greater efficiencies and to maximize various synergies throughout the corporation. As such, he saw it as an opportunity to promote business-wide collaboration that would strengthen StayWell’s hundreds of employees. Plus, it was a chance to align his personal and professional goals for enhanced wellness in all of his endeavors.

With that in mind, Fleming has fully embraced the leadership role at StayWell. His leadership philosophy demands that people come first and that investments in relationships be pursued. At the same time, clarity of communication and the creation of a trusting organizational culture are also essential. Moreover, demonstrating transparency, authenticity and honesty are similarly crucial.

caricature of bold leader pearce fleming from staywell company
StayWell Company President Pearce Fleming’s leadership philosophy demands that people come first and that investments in relationships be pursued!

StayWell: What Lies Ahead

For companies choosing to utilize StayWell’s wellness programs, it is now offering a new platform. With a greater focus on personal health determinants, this platform offers greater employee engagement and health management plan control. In addition, the company continues to advance innovation not only through employee engagement but also through data analytics and AI.

Without question, wellness programs are undoubtedly good for businesses in numerous ways. And if Pearce Fleming has any say, the StayWell Company will continue to be a leader in this field.

StayWell: Pearce Fleming Is Leading A Healthy Business

caricature of bold leader pearce fleming from staywell company
StayWell Company President Pearce Fleming’s leadership philosophy demands that people come first and that investments in relationships be pursued!