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Super Cattle for Super Foods: Gene Editing for Precision Foods

There are roughly 800 million people throughout the world suffering from malnutrition and food shortages. As the global population expands, concerns about the food supply grow. Over the last few decades, science has made tremendous progress to create more productive ways of food production. This not only includes enhanced agricultural crops but likewise better livestock techniques that produce better yields. But even with these advances, many remain concerned. It is this concern driving some scientists to explore gene editing in an effort to produce super foods for our future.

Gene editing techniques are being used in a number of settings today and are often referred to as precision genetics. Precision medicine uses gene editing to reduce the occurrence or risk of inherited disorders. Now, in a similar fashion, gene editing is being utilized to manipulate livestock to create precision foods. Not only do the animals that result require fewer resources, but they also produce higher quality meats. And beyond their potential in generating super foods, they also some offer some other important benefits.

“With this technology, we can get better dissemination of desirable traits and improve the efficiency of food production. If we can tackle this genetically, then that means less water, less feed and fewer antibiotics we have to put into the animals.” – Jon Oatley, Reproductive Biology Researcher, Washington State University

Gene Editing Research and Precision Foods

In a recent study, researchers from multiple universities have explored how gene editing can create enhanced super foods. Scientists from Washington State University, Utah State University, University of Maryland, and the Roslin Institute in Edinburgh all participated. The group worked with mice, goats, pigs and cattle using precision medicine techniques. Choosing animals believed to offer superior qualities, the scientists sought to boost their reproduction. This was successfully achieved through the use of gene editing in a rather intriguing way.

Some rare, medium rare, medium and well done steak.
Imagine gene editing steak into an ultra-healthy super food. Now imagine how delicious that will be.

In the experiments, sperm stem cells from select “super” animals were harvested initially. Then, using CRISPR-Cas9 techniques, male surrogates underwent gene editing to remove a specific gene that prevented their own sperm production. This rendered these “inferior” males sterile. Yet, once donor sperm stem cells from the superior males were placed in surrogate testes, they were no longer sterile. And more importantly, these male surrogates then passed along the superior traits to their offspring that the team desired.

“Anything you can do to accelerate the rate of conventional breeding is going to reduce the environmental footprint of a glass of milk or a pound of meat.” – Alison Van Eenennaam, Animal Geneticist Researcher, University of California, Davis

The Potential Advantages of These Super Foods

In the experiment, naturally the goal was to produce higher quality meats from these animals. But this was not the only goal. The superior genes sought also allowed the livestock to be more resistant to disease. They also required less feed, less water, and required fewer antibiotics to protect their health. This was the desired profile that these super foods were to have through the gene editing process. Ultimately, this approach could markedly enhance food production efficiency and quality for an expanding world.

While improved production of super foods was the main goal, another important also existed. Livestock, and cattle in particular, contribute a significant amount to greenhouse gas emissions. The detrimental effects on climate change has been a long-time concern among environmentalists. Through the gene editing techniques proposed, however, less food and water would be required, and higher yield livestock would exist. This could have notable implications in efforts to reduce the carbon footprint of the food production industry.

“There’s a lot out there that I think is still unknown in terms of unintended consequences associated with using genome-editing technology. We’re just trying to get an understanding of what the potential impact is, if any, on safety.”Heather Lombardi, Director of Animal Bioengineering and Cellular Therapies, FDA Center for Veterinary Medicine

Barriers to Gene Editing and Precision Foods

Researchers involve with this type of gene editing note that this differs from other types of gene modification. Super foods are not created by adding super genes to the livestock. Instead, precision gene editing simply accelerates a natural selection process that might normally occur. In addition, the fertility sperm gene previously mentioned (NANOS2) could be deleted in female livestock, which would render all male offspring sterile. These males could then receive donor sperm from superior livestock without ever having their genes altered. This would create a much simpler process than current methods of artificial insemination used by food producers today.

Despite these positive features, these approaches have negative connotations creating barriers to CRISPR technique acceptance. The proposed techniques in the current research would not be allowed presently under current regulations. Likewise, consumers tend to be very suspicious of foods that have been manipulated in any way. Even though many proponents believe gene editing as a safe process, unknowns do exist when it comes to large-scale use. The industry as a whole seems to be taking baby steps before diving into widespread production of these super foods. Big changes will require not only changes to the existing regulatory environment. It will also require winning over public trust and confidence.

Incentives for Change

Currently, there are more than 1.5 billion cattle on earth, representing a $385 billion industry. Likewise, projections anticipate this industry to expand as beef consumptions continues to grow. This, combined with food shortage concerns, could drive change in current perspectives regarding gene editing and super foods. At the same time, climate change pressures might do the same. Certainly, it’s unlikely that gene edited foods will be coming to a supermarket near you in the immediate future. But precision techniques in agriculture that enhance food quality and production efficiency are likely around the corner. Once push comes to shove, it is probable that broader acceptance of this novel technology will occur.

 

Health is an important Pillar of a Bold Life. To read more about the Seven Pillars, check out Ed Kopko’s PROJECT BOLD LIFE: The Proven Formula to Take on Challenges and Achieve Happiness and Success.

Move Over Online Ads – New Platforms Are Here to Help Monetize Your Online Business

Believe it or not, the online events market is expected to boom over the next decade. Even before the pandemic, estimates suggested this market would essentially triple within 10 years. But with more businesses and individuals alike turning to online business platforms this year, that figure has grown even more. Estimates suggest that this industry could surpass $400 billion in annual revenues by the year 2027. Not only is that some major growth, it’s some major market potential.

The challenge for online companies has always been related to revenues. Certainly, e-commerce sites are able to attain sales revenues for products offered. But if you primarily offer digital services or host digital events, monetizing your online business can be difficult. With the rise in these types of offerings, however, it is clear that a market exists if this problem can be solved. And several online business platforms are striving to do just that. As a result, monetizing your online business may have become much simpler as well as more lucrative.

“Our mission is to let anyone run a business by hosting online events. We make it simple to create an online business or provide an online presence for an in-person business.” –  Vojta Drmota, Cofounder of Ribbon Experiences

Traditional Approaches to Monetizing Your Online Business

Traditionally, there have been relatively few strategies in monetizing your online business in the recent past. If you weren’t involved in e-commerce, then most likely you participated in some time of ad-generating revenues. Display ads and banners offer pay-per-click and other approaches to monetize websites. Video ads have recently been popular in this regard, now representing a quarter of all digital ad spending. Other opportunities have also included affiliate marketing, especially if you have a large website following.

A screenshot of the Ribbon app
More and more, online business platforms are exploring how better to monetize videos beyond ad sales.

In each of these cases, the use of online services may not necessarily correlate with ad-generated revenues. This has led to subscription-based models where users pay a premium fee for exclusive services or content. But this approach has its own limitations. Specifically, exclusive materials must be of high value and constantly produced. Failure to attend to these essentials usually causes customers to walk away. Thus, only a few online business platforms have embraced this approach.

“What I love most about our Popshop Live shows is that, with the live videos and interactive features, I’m able to respond to customers’ requests in real time, such as adding any products that the audience sees in the show on the fly.” – Jamie Rivadeneira, Owner of Japan LA

New Online Business Platforms for Monetization

Understanding the struggles that you might have in monetizing your online business, new solutions are now emerging. New Online business platforms are being developed that actually support online companies and professionals charge directly for their online services. This is especially helpful in a post-pandemic world where many in-person classes and events are shifting to virtual. From yoga instructors to educational tutors, a way to easily charge for their classes and services is needed. And these solutions need to be turn-key and simple in an effort to avoid any additional business barriers. This applies to both business owner and consumer alike.

The concept of charging for online classes, lessons or events is not new by any means. In essence, these represent very similar online business platforms that serve e-commerce sites to a degree. But what has changed is the technologies related to videoconferencing, telecommunications, and content integration. Advances in these areas means growing opportunities to serve an expanding online services market. And of course, the pandemic didn’t hurt in this regard. COVID-19 has accelerated these technological developments and increased virtual online activities. All of this means it will be easier for you to monetize your online business without dealing with ads.

“Hopin has modeled its platform after physical venues and enhanced it with various features and tools that are only accessible in a digital world. Effectively creating a virtual venue where attendees and sponsors can intuitively navigate the different areas…” – Joey Hinson, Director of Operations at TechCrunch

Newcomers to the Online Monetization Market

Depending on your online business, several online business platforms are now available. Each of these offer new ways to help you in monetizing your online business. Interestingly, each of these startups are receiving investor attention.

  • Ribbon Experiences

This San Francisco startup company recently received an additional $1.2 million in venture capital funding. The company prides itself on offering “business in a box” as part of its online business platform. This allows online professionals to monetize classes through a Zoom interface integration. In addition, Ribbon Experiences lets professionals upload, store, and charge for recorded content. The company already host 650 businesses and enjoys over 27,000 sales each week.

  • Popshop Live

This online business platform is a little different, but it’s still improves your ability to monetize your online business. Think of Popshop as a streaming version of the Home Shopping Network or QVC. Users are able to create and host their own shows via streaming over the platform. Though more of an e-commerce site, Popshop Live enhances the process through self-directed videos. Individual sellers, brands, and stores may choose to embrace this online business platform to boost sales. Likewise, Popshop Live offers a way to monetize your online business even if your offer specific classes or lessons.

  • Hopin

Geared more to online events and conventions, Hopin is an all-in-one virtual event platform. In essence, Hopin lets you transform any physical event into a virtual one to attract a global audience. Hopin provides things like reception, stage, outbreak sessions, and expo booths in a virtual fashion. This mimics the real in-person venues and events that facilitates a physical-to-digital shift. If you manage online events, this is a great solution to help monetize your online business in a seamless fashion.

An Evolving Online Marketplace

It’s not surprising that these types of innovative startups are appearing on the scene. But it’s great to see new opportunities for online business monetization appear as well. The tremendous market potential created by shifting socio-cultural and technological trends is driving funding for these companies. And their ability to better align services with revenue predictability is also a huge plus. It seems inevitable that online transactions will soon mirror physical ones more completely in the near future. Ads will continue to generate revenues, but increasingly, these other mechanisms will likely play a much larger role.

 

An evolving business world means evolving challenges. To read more about taking on challenges, check out Ed Kopko’s PROJECT BOLD LIFE: The Proven Formula to Take on Challenges and Achieve Happiness and Success.

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