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Sports After the COVID Dust Settles – How Technology Is Changing Sports

The global sports industry is big business. In 2018, the estimated valuation of the worldwide sports world was roughly $471 billion. That’s an impressive figure, and one that was notably impacted by the COVID pandemic. Major sports leagues accustomed to sizable incomes from lucrative ticket sales and broadcast partnerships saw revenue streams shrink overnight. Amidst season shutdowns and empty arenas, the sports industry had to get creative and do so fast. Fortunately, trends in sports technology were there to help with virtual sports and other solutions available. And sports may never be the same as a result. (Read more about the rise of virtual sports in this Bold Business story.)

Instead of sports leveraging technology as a temporary tool, it appears technology is changing sports in major ways. Technologies meant to provide an immediate solution to a pandemic have demonstrated their value in normal times as well. Not only will this continue to affect the way fans experience the games and matches. Trends in sports technology will also impact broadcasting, production and even in-game procedures. In fact, it already has. Technology is changing sports right before our very eyes, even before COVID has made its exit.

“Before we can get to building, let’s just say, like a new augmented-reality app that fans can use in arena to pull up real-time stats and puck and player tracking feedback while they’re sitting and watching the game, there’s a lot of infrastructure that needs to be in place. There’s a tremendous amount that we’ll be able to do.” – Dave Lehanski, Executive VP of Business Development and Innovation, NHL

Trends in Sports Technology for Fans

Through the course of the pandemic, there is one thing all major sports industries focused on…fan connections. Without live games to attend, or even to watch for a long period of time, sports leagues risked losing customer engagement. As a result, many turned to the latest trends in sports technology. Initially, this involved boosting streaming services of classic games and archived materials. But soon, it also led to increased social media engagement and even e-sports entertainment solutions. Though not as lucrative as live games with spectators, these strategies did help. And it changed the way fans wanted to experience their sports.

These initial remedies have now led to more lasting effects. Technology is changing sports of the future because fans have come to expect new services. For this reason, many sports leagues are partnering with cloud and AI solutions like Amazon Web Services. The NFL, Formula One Racing, and Six Nations Rugby already do. But recently, the NHL also signed up for these new trends in sports technology. The NHL loaded all its video and data into the cloud for better integration. Ultimately, they expect to offer augmented-reality apps, real-time stats, and puck-and-player tracking. All of this is being pursued in an effort to boost the fan experience.

“Bringing professional video tools to youth sports will enable coaches to improve team and player performance, help players build their highlight reels and democratize the production of millions of youth sports events.” – David Shapiro, President of North America, Pixellot

Technology Is Changing Sports Broadcasting Too

In addition to maintaining fan engagement, cutting production costs was also important for sports leagues. It wasn’t feasible to have large production crews not only from a monetary perspective but from a safety one also. As a result, sports leagues began exploring new trends in sports technology streaming services. Such services are much less expensive and offer seamless streaming of games with multiple camera angles. Through their COVID experience, they realized this approach made much more sense. It’s yet another way technology is changing sports for the future.

One of the most notable businesses in this area is Pixellot, an AI-automated sports production solution. Its streaming services are affordable and portable, and they offer addition advantages. Specifically, they include automated AI-drive camera operations as well as video analysis tools. These additions to broadcast production represent growing trends in sports technology that go beyond professional leagues. In fact, Pixellot recently partnered with Sports Engine, Inc. to broadcast youth sports leagues. Given that youth sports have never had such a broad outreach, this is a major way technology is changing sports.

“[Electronic line judge technology is] interesting. It’s definitely different…I just needed to adapt, and now I’m adapted to it. I think it’s for the best.” – Serena Williams, Professional Tennis Champion

How Technology Is Changing Sports In-Game

Certainly, technology is changing sports from the outside looking in. But it is also making waves within sports games as well. The use of robotic umpires has already been reported in Major League Baseball. Likewise, most everyone is familiar with instant replay and the exponential increase in camera angles. (Read more about the use of robotic umpires in baseball in this Bold Business story.) Now, professional tennis is embracing these trends in sports technology as well. Recently, in the Australian Open, electronic line judges were introduced for the first time. And for the most part, most professional tennis players readily accepted the change.

A robotic camera watching a sports game because it bet on it
Technology is changing sports, especially within the realm of officiating and play mechanics.

For most tennis players, there was a perception that technology may actually be better than human line judges. Trends in sports technology have advanced so far that they seem to be equal if not better in some areas. Plus, technology eliminates the human emotional element of a disgruntled judge tired of being “John McEnroe’d” to death. As a result, players are less distracted with aspects of the game that they shouldn’t worry about. In this way, technology is changing sports for the better.

The Post-COVID Evolution of Sports and Technology

As the saying goes, necessity is the mother of invention. When it comes to COVID and adjustments made by the sports world, this has certainly been the case. In this regard, sports turned to technology when looking for solutions, and technology answered. But now, the tail is wagging the dog, and technology is changing sports in numerous ways. Trends in sports technology that began during the pandemic will continue in its aftermath. As a result, fan experience, broadcasting norms, and in-game activities will never be the same. But all in all, these changes will be for the better. It’s simply one more thing we can look forward to when the pandemic is finally over.

 

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BOLD OPINION: A Vaccine Passport Requirement Is Essential

Throughout the world, each country has their own set of criteria whether someone can cross their borders. Many require negative COVID test results, and even those often have to quarantine for days after entry. These same inconveniences exist for several states in the U.S. as well. In an effort to reduce the spread of COVID and save lives, these restrictions have been necessary. But as more and more people receive vaccinations and develop antibodies to COVID, these rules also need to change. Digital documentation, or a vaccine passport, is one solution to this problem.

There are a number of reasons why a vaccine passport requirement would be beneficial. Some involve economic efforts, and others relate to health and wellness. Likewise, digital documentation requirements could potentially serve to encourage more to receive vaccinations. By examining each of these areas, it becomes perfectly clear why a vaccine passport is inevitable in the future. And with currently 1.3 million people receiving a COVID vaccination daily in the U.S., that time is now.

“One key element vital for the restart of tourism is consistency and harmonization of rules and protocols regarding international travel. Evidence of vaccination, for example, through the coordinated introduction of what may be called ‘health passports’ can offer this.” – Zurab Pololikashvili, Secretary General, United Nations World Tourism Organization

First Things First, Vaccine Passports Aren’t New

While many shutter at the thought of having a vaccine passport, the concept certainly isn’t new. For decades, verification of vaccination is required before entry into certain regions. For example, some countries require vaccination against yellow fever, cholera, and rubella prior to arrival. A yellow card, called an International Certification of Vaccination and Prophylaxis card, is issued that communicates this information. Likewise, parents are well familiar with proof of vaccination of children before starting school. So, at least in this regard, a vaccine passport is not new.

What is new is the attempt to make vaccine verifications digital. Digital documentation that someone has had a COVID vaccination is more challenging for a few reasons. For one, this information would involve health data about a person. Therefore, digital documentation of vaccinations would be at risk for privacy protection violations and cybersecurity threats. (Want to read more about cybersecurity and fiduciary duty? Check out this Bold Business story.) Likewise, many people in the world lack mobile devices where this information might be accessed. These reflect the larger issues facing the development of a vaccine passport.

“Everybody who has traveled internationally to countries that require vaccination against malaria, diphtheria and other things has had yellow cards. Parents with kids in public school have had to prove their kids have been vaccinated. This is not something new.” – Brian Behlendorf, Executive Director of Linux Foundation Public Health

A Vaccine Passport Is Vital to the Global Economy

It’s no secret that numerous industries have been devastated by the pandemic. Travel and tourism industries are among those that have been affected the most. The airline industry continues to work at half-capacity. International borders remain closed to tourists. And hotels and Airbnb bookings are down substantially. The only way these issues can be quickly resolved is by ensuring everyone their safe and secure to travel again. Without some type of vaccine passport, this simply isn’t possible. (Read more about how the travel and tourism industry is dealing with COVID here.)

One of the issues related to a vaccine passport and open travel involves equity of access. The lack of a digital and mobile device certainly hinders digital documentation. But likewise, poor access to a coronavirus vaccine does as well. In this regard, many organizations working on a vaccine passport include a way to verify negative COVID testing. In this way, even if one cannot yet receive the vaccine, proof they aren’t infectious exists. With this type of process in place, travel and tourism can resume and economic growth facilitated.

“It’s about trying to digitize a process that happens now and make it into something that allows for more harmony and ease, making it easier for people to travel between countries without having to pull out different papers for different countries and different documents at different checkpoints.” – Nick Careen, Senior VP for Airport, Passenger, Cargo and Security, International Air Transportation Association

A Vaccine Passport Will Accelerate the Pandemic’s End

One of the concerns regarding the vaccination process has been getting everyone on board. Disinformation has convinced some that vaccines may not be safe. This has occurred despite most available coronavirus vaccines offering more than 90 percent effectiveness with no reported deaths. If accurate information cannot persuade some to change their views, a vaccine passport might. If such digital documentation is required in order to travel, this will provide an added incentive to get the vaccine. Simply the requirement of a proof of vaccine could catalyze this trend.

A bunch of precious COVID vaccines
A vaccine passport is the kind of digital documentation that can help eradicate COVID.

The more rapidly everyone becomes vaccinated, the more quickly herd immunity can be achieved. Once attained, life will be able to move forward once again without as many restrictions and limitations in place. Until then, digital documentation provides a way to move toward this goal safely and securely. Thus, a vaccine passport will not only invite greater global mobility immediately but accelerate a return to normalcy as well. Many organizations appreciate this, which is why they’re pursuing digital documentation of vaccination now.

Challenges to Overcome

For all of the reasons cited, a vaccine passport is absolutely essential. Digital documentation that one is COVID negative or has received vaccination is a must. This doesn’t mean there are not challenges that will be difficult to overcome. Equitable access to vaccines, passports and digital devices proving vaccination or testing is difficult. However, major organizations like IBM, the Linux Foundation, the IATA, and the World Economic Forum are actively involved. Given the original global passport system took 50 years to develop, creating a vaccine passport rapidly is a bold pursuit. But our individual and global wellbeing depends on it, and where there’s a will, there’s a way. It’s not if digital documentation of COVID vaccination will be required but when. And for all of us, sooner is much better than later.

 

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The Impact of COVID on the Business of Spring Break

As far as COVID is concerned, Spring Break in 2021 represents version 2.0. Last year, images of Spring Breakers flooding beaches amidst the early rise in coronavirus cases is easy to remember. But a great deal has changed in a year’s time. Global travel in 2020 fell over 65 percent, and the hotel industry saw 1 billion rooms go unbooked. Already, searches for leisure travel flights for March have fallen by 76 percent compared to last year. (For more on how leisure travel is eclipsing business travel, check out this Bold Business story.) All of this suggests that Spring Break travel and vacations won’t be the same as they were in 2020. And these aren’t the only indications.

For those wishing to escape for Spring Break in 2021, several new barriers and restrictions will limit choices. But that doesn’t mean Spring Break travel won’t exist at all. It simply means opportunities for these much-needed getaways will be different. Several companies have recognized this well in advance and are adapting accordingly. Some are creating unique and innovative experiences for students and families alike. Therefore, before booking this year’s annual Spring excursion, it’s worth checking out the options.

“I think they are eager to redress some of the impressions last year when students were going wild.” – Lynn Pasquerella, President of the Association of American Colleges & Universities

A Different Type of Spring Break in 2021

Traditionally, Spring Break is a time where college students travel to vacation destination to release some stress. For a week or longer, thousands flock to beaches, resorts, cruises, and other places to have a little fun. But this won’t be an option for many college students as several universities have changed their schedules. Places like the University of Michigan, Florida State University, and Boston College have eliminated traditional week-long breaks. Instead, they are opting for “wellness days” scattered throughout the semester. As a result, many students will not even have an opportunity for Spring Break travel in a normal sense.

Someone packed for a pandemic-shaped vacation
Another year, another spring break affected by the pandemic. What’s in story for spring break in 2021?

Of course, virtual education classrooms do allow many to have greater flexibility in where they travel. However, most destinations have imposed a number of restrictions due to COVID making Spring Break in 2021 different as well. In Los Cabos, Mexico, bars and restaurants must close at midnight, and police enforce beach restrictions to 40-percent capacity. South Padre Island in Texas prohibits groups of more than people and also require social distancing on beaches. Because of these changes, many students are foregoing traditional Spring Break travel altogether.

“The seasonal escape is pivoting to domestic drive markets, private vacation rentals, or nothing at all.” – Erika Richter, Senior Communications Director, American Society of Travel Advisor

Creative Spring Break Travel in 2021

Faced with another year where Spring Break travel will be down, many businesses are offering some creative alternatives. Notably, many students and families are choosing to stay closer to home or enjoy a staycation. Understanding this, packages are now being offered by some hotels to attract locals and regional visitors alike. For example, YOTEL Boston has staycation packages that include museum tours and other activities in the city. Hotel Kansas City offers a similar Spring Break package as well. As a result, people can choose a safer and less complicated way to escape and enjoy some vacation relief.

Spring Break in 2021 is also seeing other types of options for students and families to consider. Coffee Project New York is offering a Spring Break package where guests become experts in latte-making. Rippleffect, based in Portland, Maine, is providing an escape where you can learn to ice climb with your own COVID-safe group. Many of these may only be day-events or last a few days, but this aligns well with college wellness days. Thus, they still let students unwind a bit and escape the demands of coursework.

“The region expects 2021 spring break travel to mirror the Christmas and New Year holidays, when occupancy reached 50 percent. This would be a significant improvement over last year’s 12 percent, one of the lowest points of the year.” – Daryl Cronk, Senior Director of Market Research for Visit Orlando

Some Resemblance of Normal Spring Break Travel

Not everywhere is shut down for Spring Break in 2021. In fact, some popular destinations remain accessible for Spring Break travel this year with a bit of pre-planning. For example, a number of islands in the Caribbean are inviting Spring Breakers to visit as long as they prove they’re not infectious. St. Barts, Antigua, and St. Lucia all require a negative COVID tests before arrival that varies between 3 and 7 days. Likewise, cities such as Chicago and Aspen also invite tourists with negative COVID tests prior to arrival. These individuals can avoid the required quarantine by doing so.

For Spring Break travelers choosing these options, it’s important to appreciate new U.S. restrictions when re-entering the states. Everyone, including U.S. citizens, must provide proof they are COVID negative before returning. But most places recruiting tourists have mechanisms in place to make this easy. For those looking for Spring Break travel without these inconveniences, private Airbnb rentals and other private vacation rentals still remain an option domestically. And membership tourism that offers greater security and COVID protections is also on the rise. (For more on the rise of tourism bubbles, check out this Bold Business story.) Depending on what someone wants, Spring Break in 2021 can be what they make it.

Safety First for Spring Break in 2021

If there is one theme for Spring Break in 2021, it’s safety first. Nationally and internationally, everyone has become accustomed to COVID restrictions, like it or not. Therefore, it’s not terribly surprising that Spring Break travel this year will look much different. In fact, many predict Spring Break travel will involve higher numbers of older adults who’ve already received the coronavirus vaccine. Regardless, dynamic businesses are adapting and meeting consumer needs during this time of uncertainty. Regardless what Spring Break travelers choose to do this year, they will continue to have a number of options. The business of Spring Break in 2021 may have changed, but it is certainly not vanished.

 

Want to make 2021 a better year than 2020? Then check out PROJECT BOLD LIFE: The Proven Formula to Take on Challenges and Achieve Happiness and Success.

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