The boom in cell phone use, specifically in the number of smartphones and their impact on Internet use, has created a digital paradigm shift. Mobile app development is no longer limited to internet marketing and game development. For developers, the challenge is to offer a range of products and services that will meet the ever-growing demands of app generation.
With the variety of platforms including iOS, Android, Windows, and more, your mobile and web application development needs to operate across all platforms to ensure the most users can have access to your products and services. Unrestricted by language, your multi-channel app is then designed, developed, and deployed to provide a unique user experience while observing your digital marketing goals, whether you’re looking for increased volume or increased profit.
Location, Location, Location
Physical brick-and-mortar stores can be represented on smartphones via apps. Geolocation services not only allow navigation to your business, it can also be used to signal proximity to a location. Most customer specific apps require geolocation services to increase their ROI.
Gaming the Office
One of the most popular uses of mobile apps is gamification. Gamified Mobile apps can be used to train new personnel on correct office procedures, applied to assembly lines for increased production efficiency, and document workflow in an office setting.
Width, Depth, and Breadth
Apps are not limited to accessing the internet or for games alone. There are other ways that apps can be used for different kinds of purposes. They can be used for internal purposes, or for customer access, or even for eCommerce and customer management systems. App development has proven to be more encompassing than other computer development because it uses almost all technologies before it, and it uses a hardware end-user tool, the smartphone, which is ubiquitous in nature.
Also known as m-commerce, mobile commerce boomed with the growth of the smartphone and tablet. Even before smartphones appeared, Wireless Access Protocol or WAP was already in use in feature phones. In order to exploit this potential, phone service providers and mobile manufacturers partnered together to develop WAP-enabled technology that allows feature phones, smartphones fax, and e-mail capabilities. These have opened avenues for users to accept m-commerce as another means of getting what they need. The mobile devices now come with their own connection to the internet and are smaller and easier to carry which makes being mobile possible.
M-Commerce and WAP
M-commerce is the next phase in electronic commerce; consumers are now able to connect to the internet anywhere they are with the use of WAP. Phones with web-ready-micro-browsers have made it easy to offer services like retail, information delivery such as news and traffic updates, plus mobile banking and bills payment. E-commerce and online transactions have paved the way for the rapid growth of m-commerce. Users are now able to conduct their business with ease and convenience using their smartphone or tablet.
Advancing M-Commerce with Smartphones
With our ever-changing and continuously improving technology, there are now huge a number of phones that are enabled for m-commerce, and the functionality of these devices has been growing exponentially. Mobile users are now able to seamlessly purchase items using their phone, call for a rental car, and conduct business just with their wireless mobile device. Social media has also contributed to the quick rise in fame of m-commerce by adding a “BUY” button in their mobile-friendly platforms.
This has made things even more convenient, especially with content being delivered faster. There have been numerous predictions stating that m-commerce will even be greater than desktop-based e-commerce because of the portability and flexibility it offers. This trend has made e-commerce the rising star in today’s business environment.
Proximity and Geolocation
With geolocation, m-commerce makes it easier for businesses to target their customers based on proximity. This gives business a way to reach their customers faster, and also gives rise to “showrooming.” Customers can now visit stores, check out the products they’ve seen online, and gather information to make better-informed purchasing decisions. Consumers and business now have a quicker way of connecting with each other and getting transactions done online no matter where they are. Shopping and paying your bills has never been this easy.