Apple has filed a patent to secure the rights to a new pair of augmented reality (AR) glasses. Designs outline how a pair of semi-transparent glasses, like a funky pair of reading glasses, can pair with a smartphone and transport the user into a virtual reality.
I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day.
According to Fox News, users will be able to walk around wearing the glasses while the technology will show information about an object when it is being looked at. It could also become a more “involved technology” which will allow add-ons to access already existing information, like a car dashboard for example.
The patent was originally filed by startup company Metaio, a business Apple acquired in 2015. The technology giant has not yet revealed what it plans to do with the project or when it will be released.
Bold Business recently revealed how AR is set to take off in a big way. A UK-based technology company was one of the first to develop the innovative new way of searching the internet. By using an augmented reality (AR) program that can send information to a user’s phone when they “look” at an object.
The Blippar visual app uses the camera on a smartphone or tablet to activate an instant digital search, that draws information from the internet, about the object in focus.
Instant Info Retrieval Apple AR
According to The Telegraph, a newspaper in the UK, the advancements in technology can lead to many new exciting possibilities. For example, when focusing a device on an album cover the technology can generate videos of the band, a source to buy concert tickets, Twitter posts, and the latest photographs. The app can also be used on fiction books, film posters, and even as an educational tool for students as well as those with learning difficulties.
Apple’s new AR glasses utilize a similar concept to the Blippar visual app. Instead of the user operating their smartphone as the “viewer”, the glasses will conduct the same function.
Apple has filed many AR and VR patents over the years, but this is by far their greatest technological achievement so far, and if successful it could propel the industry forward at a rapid rate.
“I imagine they’re spending a lot of money doing research and development work around glasses and headsets, and would think we’ll see something from them in that category over the next few years,” Jan Dawson, Jackdaw Research analyst, told Fox News.
Tim Cook, Apple’s CEO, has talked extensively about the potential AR and VR have. The firm’s latest patent just goes to prove the direction of their business and how they are developing their products.
“I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day,” Cook said recently. “It will become that much a part of you, a lot of us live on our smartphones, the iPhone, I hope, is very important for everyone, so AR will become really big.”
AR and VR are becoming big business. Deloitte Global recently revealed that the VR sector exceeded $1 billion in 2016. The industry is set to reach the multi-billion-dollar mark annually before 2020. Meanwhile, Digi-Capital predicts that the virtual and augmented reality sector could be worth $108 billion by 2021, with AR accounting for $83 billion.