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Millennials And Corporate Social Responsibility: A Big Call To Companies

a photo of a white female and a black male looking at the screen of a video tape recorder and discussing about the connection between millennials and corporate social responsibility

As crises around the world deepen, young professionals believe that the key to change is through corporate action.  Their views define a business’ success by its ability to embrace technological advances and encourage positive social impacts. Without a doubt, it is worth looking further into the connection between millennials and corporate social responsibility.

According to Deloitte’s 2017 Millennial Survey, young worldviews have shifted thanks to more than 12 months of social and political upheaval. The study found that young professionals are now more concerned about job security. Plus they’re worried about uncertainty arising from conflict and are less optimistic about their own prospects. Deloitte based their findings on the views of 8,000 participants from 30 different countries and found that millennials have a very different outlook in life compared to other surveyed years. In conclusion, the survey’s participants believe that large international companies are failing when it comes to addressing global problems, including income inequality, corruption, unemployment, and healthcare, according to CGMA magazine.

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Other Details on Millennials And Corporate Social Responsibility

A huge 76 percent of the survey’s participants regard business as a pivotal force for positive social impact, and “the number of respondents who credited business and business leadership for ethical behavior and social awareness increased in the past two years”. The survey also found that 74 percent felt multinationals have the potential to address social, political, and economic issues of concern, but only 59 percent felt these multinationals fulfilled their true potential.

Researchers found that the way organizations engage their employees and the local community was key to this perception shift. The survey showed that 35 percent would stay with employers for 5 years or longer if they provided charitable opportunities. However, much less would stick around if there was no long-term aim in that direction. What’s more, embracing technological advancements could lead to better job flexibility and the potential of working remotely. Millennials felt that if they had a chance to work from home, they could manage their hours, be more effective at their jobs, and ultimately show more commitment to their employer.

In the end, the mentality of small businesses, franchises and huge scale corporations are what makes the world go round. And as we’ve seen so far in the discussion on the connection between millennials and corporate social responsibility, the key to social change is going to come from businesses growing and improving the lives of everyone.

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