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With Marijuana sales in North America expected to hit $20 billion by year 2021, a San Diego, California-based company is riding the market wave with weed-laced edibles, cannabis infused coffee, to be precise.

The chief science officer of Signal Bay Inc’s Evio Labs, Anthony Smith, says that products like BrewBudz can enhance the cannabis experience with integration into coffee and tea.

Cannabiniers just released a marijuana infused coffee pod line called Brewbudz. It is designed to be used with the Keurig cup line and is now available in the Nevada area at $7 each. It will soon be released in Colorado and California, where the market for marijuana-based products is strong.

Brewbudz cups are compatible with Keurig K-Cup and K-Cup 2.0 product line of coffee brewers. These pods are also 100% eco-friendly since they aren’t made from plastic but from recycled coffee beans.

Primarily a tech company, Cannabiniers aims to revolutionize the marijuana industry by providing a wide range of consumable products. The company understands that the industry is still fragmented and is working to establish itself as a vertically integrated solution provider.

Marijuana Acceptance on the Rise

While there are only 29 states in the US that allow medical marijuana, the acceptance for products which contain the active ingredients from marijuana, cannabinoids and terpenes, is growing quickly. Marijuana has long been praised for its health benefits, but its popularity was dampened by the stigma of addiction and illegality.

However, with renewed interest in using Marijuana for medicinal treatment, industry analysts say that this is the right time to get into the cannabis market – while new products and services based on cannabis are increasing.

A coffee maker, and a marijuana leaf, with California in the back.

One reason for this explosion is that California is set to regulate the industry with the launch of the Medical Marijuana Regulation and Safety Act (MMRSA). While the MMRSA does not yet exist, venture capitalists can still come in and make a good investment in marijuana products, including consumables and edibles like Brewbudz.

The chief science officer of Signal Bay Inc’s Evio Labs, Anthony Smith, says that products like BrewBudz can enhance the cannabis experience with integration into coffee and tea. He also noted that this allows for a controlled dose for the user, as well as being in a convenient package.

Cannabinoids and terpenes, the active ingredients of marijuana, are not very soluble in water and the processes as well as additives and other ingredients including emulsifiers may dilute the mixture further. It is important to take note of the processes and ingredients to better understand the cannabis strength in the coffee.

Timothy Walters, the CEO of Cannabiniers addressed the problem and said that they do not extract the cannabinoids using these methods, instead they use the whole flower which would result in the inclusion of terpenes, CBDs and THC, which naturally occur in the plant. The pods come in three strengths: 10mg, 25mg, or 50mg so buyers can choose how strong a marijuana kick they want with their coffee.

Cannabiniers expects earnings of $2 million in Nevada alone. From there, they will expand their market to Colorado and west of the Rockies, including California, Oregon and Washington. The company expects that with these markets they can hit gross revenues of $30 million by 2019.

At present, beverages compose 9-12% of all cannabis food products. Cannabiniers’ cannabis- infused coffee pods are the first of their kind. Los Angeles-based company Compelling & Rich began selling Ethiopian Yirgacheffe coffee beans conditioned with Marijuana in 2015.

There has been a sea change in the public attitude toward marijuana in the past few years, with widespread acceptance of medical marijuana use and a growing acceptance of marijuana as a personal choice for recreational use. Companies like Cannabiniers’ are taking advantage of this potentially huge and growing market with new and innovative products.

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