Recently, Amazon bought Whole Foods, and even before the ink dried they have been receiving suggestions on how to run the wholly-owned subsidiary. Whole Food customers are used to innovation. Survey results released by ChargeItSpot show that Whole Foods customers are looking forward to the positive changes Amazon can bring. Before long those changes might include cashier-less checkouts.
[Whole Foods] has also been known to adjust to local market conditions in order to provide their customer base with the freshest and certified organic ingredients.
In late 2016, Amazon launched their first Amazon Go store. Although this is just a prototype used to test the concept, customers are already excited for the buzz. The main selling point, or value add, of Amazon Go is that it does not have any cashiers. You only need to be an Amazon member, logging in to the store via a smartphone app.
The items you pick up and add to your cart are noted so that you can easily indulge in the stores’ advancements. For one, Amazon Go does not have cashiers, nor take out counters. The customer’s app takes care of everything; including tallying up the purchases and processing payment by the credit card company. Customers can enter, find products, and leave just as quickly with what they desired. Any purchases will be credited on the fly, even if the customer has not yet left the store. This cashier-less experience is responsible for the popularity of Amazon Go.
Amazon Go was supposed to be a test bed for the latest in grocery innovations. The store has been very promising, and is definitely leading the industry in modernization. Amazon has made a statement that Amazon Go will expand further south from Oregon in the following years.
Amazon Go; Innovation and Convenience
The novelty of Amazon Go is not lost on the Whole Foods customer base. They understand that Amazon can pay $13.7 billion to buy Whole Foods because Amazon has the technical savvy to revolutionize the supermarket industry. With Amazon Go, the user is scanned during the whole time he or she is in the store. Since there is no cashier, sensors and cameras have taken the process of payment and transformed it to an activity integrated with the sensors. When the customer leaves the store, he already knows how much he has spent, as he receives an electronic copy of the bill.
When polled, Whole Foods customers want to experience “cashier-free checkouts.” Whole Foods has been introducing improvement in various ways to the supermarket/retail industry for many years. Most notably, they follow different rules in compensation. The company has also been known to adjust to local market conditions in order to provide their customer base with the freshest and certified organic ingredients.
The survey was conducted on 900 customers, and the results point to a need for a different customer experience. The main reason why consumers want the stores to be without any cashiers is to save time at the checkout counter. The innovation in today’s technology adds immense value for loyal Whole Foods customers.
One of the most radical steps Whole Foods has instituted is to have its stores run as independent corporations. There are 17 regional offices, and each of these locations have enabled them to outsource their products to local producers. This is one tenet of sustainability and allows the stores to develop eco-friendly techniques. Buying local means that the produce is made at a short distance from where it will be bought, which leads to fresher ingredients for the customer at home.