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‘All In’ Goes All In on Outsourcing and Content Providers to AI as Business Winners for 2024

podcasters forecast new developments in content generation

No one’s crystal ball is 100% effective, but when it comes to business predictions, Jason Calacanis–and his co-hosts on the “All In” podcast–are better prognosticators than most. What’s going to be big for 2024? According to Calacanis, for companies looking to maximize efficiency while keeping business costs low, the magic bullet this year will be outsourcing.

Calacanis and his colleagues Chamath Palihapitiya, David Sacks, and David Friedberg all made predictions for the coming year that were colored by the need for businesses–from fledgling startups to industry giants–to trim overhead to survive. But Calacanis, whose background as an entrepreneur, angel investor and Silicon Valley superstar makes him uniquely qualified for knowing what works and what doesn’t for businesses, painted a detailed picture of why outsourced talent is the future.

According to Calacanis, “Remote work has made all of us exceptional at managing and delegating work. Managing an American, Canadian, Argentinian, or [Filipino] team member is the exact same on SLACK and Zoom.” With the cost differential between U.S.-based employees and offshore employees so vast, the trend toward more and more outsourcing is crystal clear!

The Mainstreaming of Outsourcing

Two signs going in different directions
Growth through outsourcing means saving on in-house labor while expanding your workforce.

Since the pandemic, a shift to remote and hybrid work occurred that remains heavily entrenched in society. Despite the wishes of some CEOs to get workers back on-site, this year showed that’s unlikely to occur. At the same time, new startups that have no history with on-site workers have adapted completely. Not only have they structured working relationships remotely with higher flexibility, but they are also now recognizing that outsourcing combined with remote work is a huge winner. As such, a growing preference for outsourcing talent is predicted for 2024. Finding remote skillsets via virtual talent solutions at cheaper costs and with greater efficiencies is expected to become a norm.

(Guess who specializes in outsourcing and virtual talent solutions?)

Certainly, the advances of technologies as well as globalized access to these technologies are helping drive this trend. In addition, the rise in talent capacities in many developing nations further supports these trends. Combined with different generational expectations, a preference for outsourcing talent over in-house hires will thrive. Remote work has shown that productivity can be well-maintained while lowering company costs. And this occurred for companies with structures designed for in-office work. Now newer businesses are adopting different structures in a post-pandemic world that better accommodate this preference for outsourcing talent. This will result in competitive advantages in efficiency and expenses that will help these businesses excel. This year is thus likely to be the year that a globally outsources staff is mainstream rather than a rarity.

A work-from-home executive in the USA would cost ~$25. In Canada, it would cost ~$15 USD. In Manila, it would be $5 an hour (and you would have a line out the door of folks who want that job). – Jason Calacanis, in a Twitter/X Post

(Don’t believe the back-to-the-office hype, inspiration and serendipity can happen at home for remote workers, too. Read more in this Bold Opinion piece.)

New Developments in Content Generation for 2024

With the introduction of generative AI, content generation has been notably turned upside down over the last several months. Open-source access to written, visual, and audio AI-generated content is rapidly causing shifts in many sectors. This will completely revamp digital marketing solutions for many businesses. But the future of content generation is a bit unclear when it comes to AI’s influence.

Certainly, businesses will increasingly AI-sourced content while content generators of old will become editors. But more importantly, new developments in content generation will become highly dependent on training data access. In light of the New York Times’ recent lawsuit against OpenAI for copyright infringement, questions abound. And experts are predicting some pretty interesting shifts in the coming year regarding content generation.

According to Calacanis and his co-hosts, one of the new developments in content generation to watch involves training data (i.e., the content that AIs are fed to “teach” them). In an effort to create a more sustainable system, large language models will need to make deals with data owners, which not only includes the New York Times, but other entities that contain quality content AIs would need to digest to grow. Once these deals done, tiered access to different generative AI content based on subscriptions, memberships or fees. Regardless of whether courts rule or whether licensing agreements are reached, these shifts will take place, and don’t be surprised if new generative AI players arrive such as Apple by the end of the year. These shifts will result in lower valuations for current AI companies but open the door for new large language model startups. Thus, not only will content generation practices change but access to content-generating platforms will as well.

2024 Predictions in Good Company

In considering these predictions, it seems evident that the year ahead will be highly dynamic in nature. New opportunities for bold businesses will abound as generative AI seeps into various industries. The volume of AI content will be impressive and on a logarithmic scale in all likelihood. Thus, the new developments in content generation described here may only scratch the surface of change. But these developments have the potential to launch new startups into the forefront much faster than in years past. And with a preference for outsourcing talent globally, further acceleration of these successes could evolve. Hold on tight. The year ahead will be one that we’ll look back on as one that significantly changed the trajectory of our future.



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