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Coca-Cola and US State Department to Use Blockchain to Combat Forced Labor Practices

The technology behind Blockchain is being touted as the second coming of the internet. It is expected to change and revolutionize how people connect to the internet and pass important data between one another. This is also the reason why governments and companies are trying to tap into the technology’s potential. The U.S. State Department and Coca-Cola Company recently announced their plans to use Blockchain technology in the hopes to stop forced labor.

Addressing the Issue Globally

The issue of forced labor is a very serious one as nearly 25 million people worldwide are working under such conditions, according to the International Labor Organization. In fact, it was also reported that nearly 47 percent of these people are in the Asia-Pacific region. Because of this, the food and beverage industry is being pressured to ensure that their supply chain is free from forced labor as a majority of the exploited workers come from countries where they get their sugarcane supply.

Most food and beverage companies lack the exact means to solve or address this problem according to a study released by the KnowTheChain (KTC). In line with this, Coca-Cola will be using Blockchain technologies to address the issue of forced labor by focusing on the workers that they employ in their supply chain.

They are looking to ensure that their workers are protected by law and are properly compensated for their work. They also plan to make the hiring process more transparent which is one of the specialties of the Blockchain technology.

The company plans to create a secure registry of their workers and their corresponding contracts. Since it will use Blockchain tech, the data will have to go through the validation and digital notary procedures to ensure that it can’t be tampered by anyone.  The Bitfury Group is a US-based tech company and will be the ones responsible for building the platform while Emercoin will be providing the actual Blockchain services.

Blockchain to Revolutionize the Supply Chain

Bitcoin is the most popular application of the Blockchain technology but the tech behind it actually holds a lot more potential than just mining cryptocurrency. At its core, Blockchain is a distributed database that records digital data and rendering it tamper-proof. Since it is tamper-proof and transparent, it lends itself well to industries that need such transparency and ease of tracking.

Several industries have already tried utilizing the tech such as energy and transportation. Its biggest potential use is in the supply chain as it is capable of recording, tracking, assigning, linking, and sharing a vast amount of information with zero data loss or corruption as it is impossible to tamper with the data.

This technology allows for enhanced transparency in data, allows for easier scaling, and provides better security. Companies are looking at ways to capitalize on this strength especially now that data theft is one of the biggest security issues around the world. Coca-Cola’s initiative in using this technology to keep track of their work force and show greater transparency is a great step forward and may further encourage other companies to follow suit.

Tech Startup Aims to Stop Fraudulent Ads

Dev/Con Detect, one of the ad fraud detection companies, is a cybersecurity startup that has recently announced their software that will get rid of fraudulent online ads. The software is a patent-protected, proprietary work of the company that repairs, detects and even monitors the technical vulnerabilities of ad-supported digital media.

Fraudulent Ads are Rampant

Whenever people go online, they are bound to run into a popup or popunder ad. People usually just close the ad and carry on until another ad appears. However, what people don’t realize is that some of the ads that they see are fraudulent and are simply a means to funnel money to cyber criminals.

 

Maggie Louie is the CEO and co-founder of Dev/Con Detect and states that advertising fraud is a form of money laundering tactic. According to her, there are plenty of ways wherein cyber criminals and hackers can exploit online ads and use it to steal, create, and even launder fraud revenue. They pay a very small amount to get their targeted ads to people and various websites. These ads then deploy malicious code on the sites that run them which leaves bogus ads. The reason this gets through is because there is little to no identification needed for companies to place ads.

How Dev/Con Approaches the Problem

This ad fraud has brought to light a very big problem that companies need to think about because cybersecurity is a major business problem.

Borrell Associates is a Virginia-based digital ads consultation firm and they published a report regarding the problem of ad fraud. According to them, it has affected both big and small local publishers and has already led to a huge loss. The $8 billion fraud in 2016 will possibly rise to $11 billion in 2018.

Dev/Con Detect’s software helps both website owner and the users that visit the websites by ensuring that the ads running on the site are free from criminal activity or malicious code. They also put a stop to all those annoying popups. Generally, both the owners and the users of the site find these annoying and distracting. However, the admin of the site has no control over these ads as they are embedded into the code of the malicious ads.

The software also emphasizes transparency so that the owner will be able to know how each network is monetized. This gives the site owner subsequent control over every sub-partner that the ad network is working with to ensure that they are getting their money’s worth.

The Problem of Cybersecurity

Nowadays, everything relies on computers and the internet. The data that is being relayed from one network to another is more than just a name and transaction info as these contain a lot more sensitive information such as credit card details and the like. In fact, 80% of Australian CEOs believe that cybersecurity is one of the risk areas that should be addressed by a company. This isn’t surprising as according to a recent cyber security report by Telstra, nearly 59% of Asian organization suffer from a business-halting security breach at least once a month.

The more companies become more digitized and high-tech, the more prone they are to cyber security breaches and attacks. Therefore, it is important to note that cyber security isn’t just a simple one time setup, as hackers are work faster and are getting smarter. This means that businesses too should adapt and evolve to combat the threat.

 

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