McDonald’s Business Strategy - Bold Business

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This article was written by a member of the Bold Business editorial team.

cartoon of Ronald McDonald and various McDonald's meals coming out of a giant smartphone's screen (depicting the company's new business strategy) while a family of four looks in excitement at him

McDonald’s Business Strategy is Rewriting its History

The Golden Arches is undergoing a major transformation. Since the appointment of CEO Steve Easterbrook in 2015, McDonald’s has been

cartoon of Ronald McDonald and various McDonald's meals coming out of a giant smartphone's screen (depicting the company's new business strategy) while a family of four looks in excitement at him

McDonald’s Business Strategy Covers Modern Digital Innovation Cartoon