Overview:
Focuses on outbound and inbound lead generation by qualifying prospects and setting appointments for the sales team. SDRs are critical to building a strong sales pipeline.

Core Responsibilities:

• Conduct outbound prospecting via cold calls, emails, and social media.
• Qualify inbound leads based on defined criteria.
• Engage prospects to understand needs and present relevant solutions.
• Book qualified meetings or demos for Account Executives (AEs) or sales managers.
• Maintain accurate records in the CRM system and track activities.
• Collaborate with marketing to align outreach with campaigns and messaging.