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A Captive Audience for Virtual Sports

As a global industry, sports is a big deal. In 2018, the entire sports industry generated over $471 billion, reflecting a 45 percent increase in only seven years. From broadcast media rights, to commercial sales, to game day revenues, sports has enjoyed a great ride. But is it coming to an end? In terms of COVID-19 and sports, is the impact on global revenues about to take a turn for the worse? Probably not. But in all likelihood, the sports industry of the future will look quite different from the one from just a few months ago.

The industry has had to adapt like nearly others have. Major sports leagues rapidly canceled games, and then canceled entire seasons shortly after the world went under lockdown. Safety became a priority, and social distancing pushed fans into their homes with only reruns of sports classics to watch. While this might be fine as a temporary option, it is definitely not great for the long haul. And with social distancing expected to stick around for months if not years, sports are evolving. In fact, with the recent NFL draft eschewing all the physical fanfare it usually has, sports are now even more digital than before!

“I couldn’t be more proud of the efforts and collaboration of our clubs, league personnel, and our partners to conduct an efficient Draft and share an unforgettable experience with millions of fans during these uncertain times.” Roger Goodell, Commissioner of the National Football League

As millions of people are in lockdown at home, a rise in entertainment viewership has certainly occurred. You would expect Netflix, Amazon Prime, and other streaming services to be big winners, and they are. But surprisingly, COVID-19 and sports viewership are similarly related. Even though many sports channels are playing classics and news, consumers are still dialing in. Naturally, this reflects the current state of affairs with so many people at home. But it also shows the notable role sports now plays in society and in our entertainment. This offers an ideal market for virtual sports and other similar products to excel.

Some dude using VR goggles while coronavirus hovers around him
What happens when you mix COVID-19 and sports? A lot more digital content!

A great example of this involves the recent NFL 2020 draft, previously scheduled to take place in Las Vegas. Instead, the entire 3-day draft took place virtually as Commissioner Roger Goodell announced selections from his basement. While this may not have all the pizzazz as Las Vegas, viewership was tremendous. In fact, the overall virtual sports viewership increased 16 percent from 2019’s ratings. All total, more than 55 million NFL fans, players, and coaches tuned in to watch the draft results. Nearly 40 percent of these viewers tuned in on the first day. Despite COVID-19 and sports interruptions, virtual sports provided a good solution for the situation.

“How will (virtual reality) evolve in the future? I think people will have the capability to go into their own room and watch these contests as if they are there. It promotes a safer environment and they may be able to still feel like they are there.” – Irwin Kisner, Executive Chairman of Herrick Sports Law Group

Business and Youth Driving a Shift to Virtual Sports

When it comes to COVID-19 and sports, businesses are likely to be a major driver of virtual sports. Notably, many people are working from home during this pandemic. As a result, workplaces have been forced to develop and advance important infrastructures for this purpose. One key aspect of this has been to create immersive solutions that connect real and virtual environments. As employers and employees become more accustomed to these solutions, it is highly probably more people will embrace virtual sports. And with social distancing likely to affect sporting events for a long-time, there will be ample time for this evolution.

Business transformations during this pandemic are not the only drivers of virtual sports. Generational shifts are also relevant in this regard. For some time now, younger individuals have been embracing e-sports catapulting this industry ahead. These developments have included sports like drone racing as well as virtual NASCAR competitions. As augmented reality products have intrigued many, virtual sports that utilize these enhancements will expand. Not only will this invite new ways for consumers to engage in virtual sports. It will also make the experience more unique, personalized, and perhaps preferred. These developments have already been shaking up the industry long before COVID-19 and sports cancellations occurred.

“Sports is grappling with an audience under 30 that’s radically different…A more immersive experience around sports is definitely coming.” – John Kosner, former executive at ESPN

Technology, COVID-19 and Sports

From a technology perspective, major advances have occurred that are attractive to sports enthusiasts. Even outside of sports, augmented reality and virtual reality products are expected to grow 23 percent by the end of 2020. Combine this with self-isolation and social distancing, a perfect storm looks to be forming that unites technology with social change. Some may assume that once a coronavirus vaccine is developed, society may revert back to the way it was previously. But as consumers get used to new virtual and augmented realities, this may not be the case. COVID-19 and sports shifts during this time may alter sports interactions forever.

This is not the first time such a shift has been seen. The terrorist attacks of 9/11 dramatically changed sporting events. Technologies were used to screen entrants into games to enhance monitoring and surveillance. Few games were actually cancelled, but the impact was significant nonetheless. With COVID-19 and sports, safety issues are much more extensive in nature. We cannot even test and screen high-risk populations well, much less fans entering a stadium. Thus, the effects of coronavirus on sports is likely to be long-lasting. It will during this time that fans will explore other options including virtual sports. And businesses that capture their interest will undoubtedly succeed in this challenging new world.

Tech vs. COVID-19: Google and Apple Step Up Offering Public Health Solutions

With the coronavirus pandemic, many countries have struggled with adequate surveillance. Public health officials are actively seeking ways to contain the highly contagious virus. Unfortunately, coronavirus contact tracing has been extremely limited. Because individuals may spread the infection well before symptoms appear, it is difficult to know who has been exposed. Better public health solutions are needed to resolve these issues… and companies like Google and Apple are stepping up to the plate to address these needs.

Indeed, Apple and Google routinely compete in several marketplaces. But recently, the two have teamed up to help offer public health solutions in this time of crisis. In a collaborative effort to devise better coronavirus contact tracing data, Google and Apple began a recent project together. While the project is still in its early stages, it is nonetheless offering technological solutions that are desperately needed. This is just another way that bold businesses are striving to use technological innovations to combat the COVID-19 pandemic.

“All of us at Apple and Google believe there has never been a more important moment to work together to solve one of the world’s most pressing problems. Through close cooperation and collaboration with developers, governments and public health providers, we hope to harness the power of technology to help countries around the world slow the spread of COVID-19 and accelerate the return of everyday life.” – Joint statement by Google and Apple

The Coronavirus Contact Tracing Project

As with many technology systems, interoperability is an issue. When interoperability is lacking, communications and data exchanges between platforms becomes limited. Given that Apple apps operate on iOS platforms and Google on Android, this is a notable problem for many applications. And it is a specific problem when it comes to coronavirus contact tracing. While data from devices on both platforms could provide public health solutions in tacking disease, interoperability has been a roadblock. Fortunately, engineers from both companies appreciate the importance of working past these hurdles.

A Google office and an Apple logo
Tech giants Google and Apple are tackling some vital public health solutions.

In late March, engineers from Apple and Google began developing application interface that would allow communications between their device platforms. The interface can be built into apps that consumers could choose to put on their phones. At the same time, public health sites could also utilize these apps. Once installed, devices use their built-in Bluetooth radios to transmit anonymous IDs. Time of exposure and distance among device users can then be collected and used to determine someone’s contacts. Servers can then be used to process this data and notify individuals of exposure risks. This has obvious coronavirus contact tracing advantages.

Currently, both Google and Apple to have their interface and related apps available by mid-May for use. This could then be used to provide public health solutions for tracking COVID-19 patients and their contacts. In essence, once a person finds out they have tested positive, the system can go back 14 days and determine all important contacts. These contacts can then be notified so they may be tested and appropriately managed. Being able to provide such a sophisticated level of coronavirus contact tracing would be incredibly useful. In addition to other measures like social distancing, this would allow more rapid detection, quarantining, and monitoring. It is clearly a public health solution that only this level of technology could provide.

“To their credit, Apple and Google have announced an approach that appears to mitigate the worst privacy and centralization risks, but there is still room for improvement. We will remain vigilant moving forward to make sure any contract tracing app remains voluntary and decentralized, and used only for public health purposes and only for the duration of this pandemic.” – Jennifer Granick, ACLU’s surveillance and cybersecurity counsel

Protecting Privacy in Public Health Solutions

With any technology that monitors location and personal information, privacy concerns exist. This is the case for Apple’s and Google’s public health solutions as well. However, both companies stress that the system is designed to protect privacy and to provide transparency. In terms of location, the platforms do not communicate any specific GPS locales of device users. In terms of privacy, a rotating, anonymous identification is used for each device that changes every 15 minutes. And none of the data communicated contains personal information about device users. In essence, the system only identifies contacts of device users who have revealed they are COVID-19 positive.

In addition to these privacy safeguards, the coronavirus contact tracing system is only an opt-in platform. This means that individuals who have tested positive must reveal their status by using the app. Likewise, device users who want to be informed of potential COVID-19 exposure must choose to download and use the app. The same is true for public health sites who wish to utilize this coronavirus contact tracing tool. Naturally, the benefit would be accelerated notifications of exposures as well as more comprehensive case tracking abilities. And without these notifications revealing user-specific information, there would be no way for someone to know where their exposure occurred. This is what makes this technology very attractive for public health solutions.

Using Technology for Public Health Solutions – Just the Beginning

The project upon which Google and Apple are collaborating will not cease once the interoperability app is completed. In fact, both are committed to developing the coronavirus contact tracing into their own platforms in the months to come. This will allow enhanced privacy protections and effectiveness while also using less battery life. At the same time, Google has pursued many additional public health solutions beyond the current project. For example, in India, Google has revamped search engines, site information, and mapping tools to address COVID-19 needs. Given the challenges that the current pandemic pose, these types of technological solutions offer tremendous hope. This is especially true when businesses choose to see past competitive instincts and embrace their responsibilities for the greater good.

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