Digital Marketing Expertise

Amplify Your Online Presence and Generate Quality Leads

Our digital marketing teams specialize in SEO, paid media, content creation, and email campaigns. With AI-Amplified™ automation and data-driven strategies, we help businesses increase visibility, engage target audiences, and achieve consistent performance across digital channels.

What We Offer

01

Campaign Strategy and Planning

Activities:

  • Develop integrated digital campaign strategies
  • Define audience personas and channel mix
  • Plan content calendars and ad budgets

Marketing Role:

  • Strategic Planning: Design and document campaign plans
  • Persona Mapping: Align messaging with target audiences
  • Media Planning: Allocate spend across digital platforms

Tools / Technologies Used:

  • Google Workspace
  • Trello
  • Asana
  • Notion
  • SEMrush
  • Public and Proprietary AI Tools

Involved Roles:

  • Marketing Strategist (Develop overall strategy and KPIs)
    Tools: SEMrush, Google Sheets
  • Media Planner (Define channels, budget allocations)
    Tools: Excel, Google Ads Planner
  • Project Manager (Track tasks and dependencies)
    Tools: HubSpot, Mailchimp
02

Content Creation and SEO Optimization

Activities:

  • Write and design content for web, email, and social
  • Conduct keyword research and SEO audits
  • Optimize on-page and technical SEO

Marketing Role:

  • Content Production: Create blogs, posts, landing pages
  • SEO Execution: Implement metadata, keywords, links
  • Content Management: Publish and version controls

Tools / Technologies Used:

  • WordPress
  • Yoast SEO
  • Grammarly
  • Canva
  • Google Docs
  • Public and Proprietary AI Tools

Involved Roles:

  • Copywriter (Create SEO-friendly content)
    Tools: Grammarly, Google Docs
  • SEO Specialist (Conduct audits, implement improvements)
    Tools: SEMrush, Screaming Frog
  • Graphic Designer (Design visual assets)
    Tools: Canva, Adobe Creative Cloud
03

Paid Media and Performance Marketing

Activities:

  • Build and manage paid ad campaigns
  • Monitor performance metrics and ROI
  • Execute multi-channel campaigns

Marketing Role:

  • Ad Creation: Write and design paid media ads
  • Campaign Management: Launch and optimize ads
  • Reporting: Track cost-per-click (CPC), ROAS, CPA

Tools / Technologies Used:

  • Meta Ads Manager
  • Google Ads
  • LinkedIn Campaign Manager
  • HubSpot
  • Google Analytics
  • Public and Proprietary AI Tools

Involved Roles:

  • PPC Specialist (Manage paid media budgets and bids)
    Tools: Google Ads, Meta Ads
  • Ad Operations Analyst (Monitor and optimize performance)
    Tools: Google Analytics, HubSpot
  • Creative Specialist (Design ad variations)
    Tools: Canva, Figma
04

Email Marketing and Automation

Activities:

  • Design and send campaigns, newsletters, nurture flows
  • Build segmented lists and automation triggers
  • Track engagement metrics and improve deliverability

Marketing Role:

  • Email Copy & Design: Create engaging templates
  • Workflow Automation: Build sequences and triggers
  • Email Analytics: Monitor open, click, and conversion rates

Tools / Technologies Used:

  • Mailchimp
  • ActiveCampaign
  • HubSpot
  • Klaviyo
  • Litmus
  • Public and Proprietary AI Tools

Involved Roles:

  • Email Marketer (Create and schedule email campaigns)
    Tools: Mailchimp, HubSpot
  • Marketing Automation Specialist (Design workflows)
    Tools: ActiveCampaign, Klaviyo
  • QA Specialist (Test and troubleshoot templates)
    Tools: Litmus, Email on Acid
05

Social Media Management and Engagement

Activities:

  • Plan and publish content across social channels
  • Engage with followers and monitor brand mentions
  • Analyze performance and sentiment

Marketing Role:

  • Social Scheduling: Queue and publish content
  • Community Management: Reply to comments, DMs
  • Analytics: Review engagement, impressions, growth

Tools / Technologies Used:

  • Hootsuite
  • Sprout Social
  • Buffer
  • Canva
  • Meta Business Suite
  • Public and Proprietary AI Tools

Involved Roles:

  • Social Media Manager (Create calendar, monitor pages)
    Tools: Hootsuite, Canva
  • Community Manager (Engage with audience)
    Tools: Meta Suite, Sprout Social
  • Social Analyst (Track KPIs, report findings)
    Tools: Buffer, Google Analytics

Stage | Key Digital Marketing Roles

Stage

Key Roles

Comprehensive Remote Support for Digital Marketing Teams

Bold Business builds scalable marketing teams with deep channel expertise and agile operations. From strategy to execution, we help brands grow their reach, generate demand, and maximize return across every touchpoint and timezone.

Management Process Support

Bold ensures every campaign is governed by disciplined workflows, platform-specific SOPs, and ongoing optimization bringing strategic alignment and data-driven impact to all digital efforts.

Dedicated Team Leads and Campaign Managers

QA Programs and Creative Review Workflows

SOPs for Channel Execution and Campaign Cadence

Onboarding via Bold’s LMS

Custom Performance Dashboards via PowerBI

AI-First Approach
(People + Process + Tech)

Partner with Confidence: Experience the Bold Business Advantage

Frequently Asked Questions
(FAQs)

What digital marketing roles can Bold provide?

We staff strategists, PPC specialists, SEO analysts, content creators, email marketers, marketing automation experts, and social media managers.

Yes. We’re platform-agnostic and support WordPress, HubSpot, Salesforce, Google Analytics, Klaviyo, and more.

Teams can typically be launched in 1–2 weeks. Larger-scale deployments may include phased rollouts.

We manage full-funnel campaigns across search, social, display, email, and content marketing — from setup to optimization and reporting.

Absolutely. We have copywriters, designers, and SEO specialists who collaborate to create optimized and branded content.

We develop brand-specific SOPs, provide creative briefs, and conduct QA reviews to ensure alignment across all assets and messages.

Clients receive customized dashboards (via PowerBI or Google Data Studio), regular campaign performance reports, and actionable insights.

Yes. We support setup, segmentation, workflows, and analytics across tools like ActiveCampaign, HubSpot, and Mailchimp.

Ready to Elevate Your Digital Marketing?

Let Bold Business help you scale campaigns, lower CAC, and grow smarter with AI-first marketing.