Overview:
Focuses on creating intuitive, visually engaging, and user-centered digital experiences. Balances aesthetics with functionality to optimize user satisfaction.

Core Responsibilities:

• Conduct user research, create personas, and map user journeys.
• Design wireframes, prototypes, and high-fidelity UI mockups using tools like Figma, Sketch, or Adobe XD.
• Collaborate with developers to ensure accurate implementation of designs.
• Apply usability principles, accessibility standards, and design best practices.
• Conduct user testing and iterate designs based on feedback.
• Maintain design systems, style guides, and component libraries.